« Content Management Systems Beneficial to Dynamic Web Programming | Main | Characteristics of the Successful Entrepreneur »

Does Your Business Need a Website - Who Should Design It?

Anyone in the business world knows that when someone asks,
“What’s your website address?” you better have a URL to give
them. They don’t want to hear “I don’t have one yet” or “I’m
working on it”. Having an established, professional looking
website, always scores credibility points for the business

Of utmost importance though...it is far better to not have a
website than to have a nonprofessional, cheesy looking site. You
will do much more damage to your business by portraying your
company in a less than top-notch light.

If you don’t have the knowledge, skills or abilities to produce
an outstanding design yourself then hire a professional web
designer. Web designers aren’t cheap, but that’s no reason to
cut corners. Rework your budget or possibly try to barter for
all or part of the work to build your website.

You can save yourself time and money if you have your website
copy written. Provide your web designer with the text and the
layout of how you want it to look. Offer color schemes. Send
links to other sites that you admire. Of course, you never want
to copy someone else’s site, but by giving your designer an idea
for the theme you’d like to have, the process will go much more

The more work you can you do up front yourself, the easier it
will be on your pocket book. Many designers work by the hour.
If you want to have lots of links in your website, spell that out
clearly. Ask your designer if you should submit your text and
ideas in a Word document or if they would prefer it some other
way. And make sure to forward any photos you want to use to your
web designer. Web designers are not mind readers. Most will do
as many edits as you like, however you will be charged for each

There are many "quick and easy" web design companies out there,
advertising that you can have your website up in an hour. And
there are many canned templates that you can use which are very
user friendly. But, keep in-mind that most of these tools are
for beginners. They will not provide a professional looking site.
If it’s your business, the one you’re trying to make profitable,
image is everything. Don’t try to cut corners in this area.

To Your Success,

Leon Edward


Hosting by Yahoo!