A Brief History of Affiliate Program or Associates
the first ‘true’ affiliate program was begun in the late 1990’s by Amazon when they began to invite retailers and web site owners to link to Amazon primarily to market books, but since then a plethora of goods and services has blossomed into existence in the ecommerce world, and affiliate marketing has proven to be wonderful way to reach a target audience without going to great expense and time researching marketplaces and trends.
Other companies that successfully utilized affiliate links include AutoWeb, EPage, BrainPlay and even PC Flowers and Gifts – but these companies did not actually invent the affiliate concept: they simply implemented it into the ecommerce scene. Referrals such as a real estate broker recommending a specific mortgage lender have occurred for years and this practice existed because it works. This basic concept really was expanded to the World Wide Web on one of the first true commercial success stories of the web: porn sites. In those days using a ‘per click’ model to drive traffic to their site in the form of ‘pop ups’ became so popular and effective that the industry almost self-destructed as a proliferation of cross-linking and ‘pop ups’ caused virtual slowdowns and lockups on systems and led to the creation of whole new categories of anti-virus software designed specifically to stop or block the pop-ups … but the concept worked and when something works people will stick with it!
The success of this type of advertising as proven by the adult entertainment industry caused many other companies dealing with ecommerce sales to begin utilizing online affiliate programs, which led to a new problem – how to track commissions, exchange rates and international payments. To help address some of these issues companies like LinkShare and Be Free starting online solutions of which a company called “Commission Junction” became the most prominent. The time period between 1997 and 1999 saw significant growth in this area, as well as in sites such as “Refer-it.com” and other companies that listed available affiliate programs such as Gardyne’s AssoiatePrograms.com all of which earn money or charge commissions just for putting would be affiliate members in touch with the appropriate resources for their sites.
Common Affiliates
There are many affiliate programs out there, including some from Amazon.com and eBay but the one which outshines them all in ease of use, expandability and features is by far ClickBank which we will be going over in some degree of detail.
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