Features of Blogs That Increase Traffic and Repeat Visitors
Features That Increase Blog Traffic
Social Bookmarking
After you set up a blog and start adding some posts, you will want to get the word out. To do that, you can use social bookmarking, which is just a way of tagging that blog post into areas that collect information from all over the web. It works about the same as when you bookmark a site in your web browser for yourself, except for social bookmarking you are doing it to a social storage area where many people can see what you've bookmarked. People who subscribe to these services and are searching for specific content have an easier time finding it then.
The nice thing about social bookmarking is that people can comment and rate the bookmarks that you add to a social networking site. In this way, you can have great exposure for a site and allow others to add their own ideas to it too. An example of a social bookmarking site is del.ici.ous.
News
If your blogs are more about current events, the latest technologies, or even politics, than you will want to use social news sites like Digg.com. These sites offer round-the-clock news and can be particularly popular with news hounds. They show up to comment and rate stories and depending on their popularity, you can land on the front page and get lots of traffic! So, be sure to use this site if your blog is appropriate for it.
Tags
When you write up a post, the blog interface will have a place for you to put tags in to identify what the article is about. You can simply type in some key words there, or you can use a plug-in like SimpleTags to help you identify good tag keywords. Either way, the more relevant the key words and the more searchable, the easier it is for people to find your blog. So, be sure to add that information in if you want to attract people to your blog.
Comments
As you begin to understand the blog world, you will start to develop relationships with other bloggers. You can use that networking to help you create more traffic for your site simply by going to other blogs and commenting on a popular entry. When you comment, many blogs automatically put in your blog URL in where your name appears, if you are in the same community. And, you can also use html to add your own link to an article that might be relevant to the post.
People who come to read the other blog will read the comments and if your's is interesting they may follow your link or click on your name. Either way, this will produce much more traffic for you than simply sticking to your own blog.
RSS Feed
This feature is automatic on Wordpress blogs and a plug-in in other blogs. You should have it enabled because it allows people to subscribe to your RSS feed. This feed gets sent to their newsreader every time you update your blog, so it keeps people motivated to keep visiting, but only when new content is posted. The more regularly you update your blog, the more frequent the RSS feed is updated and the more people visit your blog.
Strategies
There are various strategies to increase your traffic for a blog, with the goal of creating the maximum exposure for each post. You want to use all the features available for that. So, that when you initially write a post, you will want to follow these steps:
- Identify a topic of major interest to your readers,
- Choose appropriate keywords for SEO or use plug-in,
- Write it up and tag it with relevant tags,
- Categorize it to make it easy to find in your blog,
- Add interesting and helpful content,
- Publish it,
- Bookmark it,
- Submit it to news sites,
- Respond to all comments to generate a discussion,
- Go to other blogs with similar topics and post comment and backlink.
You also want to research which posts were the most successful and steer your future blog articles in that direction. That's pretty easy to tell because your administrative panel will show the number of people who found your post and probably read it. It should also indicate which are the top posts of all, and that can also be valuable information.
If you happen to get a trackback from another blogger, this is really great news! A trackback is a reference back to your post from another blogger with a similar post. This can generate instant traffic for your post and you may be wondering where it's coming from, until you see the trackback. So, make sure trackbacks are enabled on your site.
One of the ways search engines determine how to rate your content is by the number of backlinks. So, when you work with a number of other bloggers, you can raise each other's post values by linking back to posts or using trackbacks.
Lastly, if you are still having trouble raising interest, try to ride on the coat-tails of other popular blogs that have made the front page of some tagging or news site. You simply put a comment in their blog with a link back to your post. Or, you can try to respond to an interesting article online with your own commentary and offer a link back to their blog. Then, add a comment showing your own controversial view of the topic to get extra readers by sharing your link
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