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Making Money With Your Blog - How Layout Contributes to SEO for Blogs

 Comprehending how each element of your blogs blends with the theme of your blog is crucial for the long-term success for your business blog.  Once you have acquired some experience figuring out with the blog program you've chosen, it will be time well spent if you take a careful look at each area and learn what can, and perhaps cannot be, optimized to for search engines and still be adapted to your theme.  Besides your traffic stats, the general construction and how the different elements of your blog come together can help to gain visibility.

Everything from the blog set up, the Theme you choose, fonts, font colors to your html heading tags that you use will have an impact on your final blog and how well it converts with the monetization methods you incorporate.  You'll want to decide showing wisdom when it comes to each area, particularly in paying close attention to coloring strategies and other thematic considerations that may help with branding purposes and making your readers want to return to your site or better yet, pick up your RSS feed.

Do keep in mind that every area of the blog can help your site become more search engine-friendly.  Not only does this reduce overall marketing costs when you are trying to obtain search engine rankings, but you'll also start to see more 'organic' traffic simply by tweaking a few areas.
Layout, Color Themes, Columns and Fonts

The layout is a part of your blog design, and your goal is to create something that will leave a lasting impression.  More and more blog networks are creating 'generic' blogs that have very little creativity and are focused more on the new content instead.  Even though the content of your blog is the critical element, what the visitor sees and feels as they explore your blog is just as important.  

If you choose a simple layout and design, just makes sure to navigate it yourself and see what your focal point is.  Are you focusing too much on the sidebars?  Is the header distracting?  Can you easily read the content, or do you have to squint to make sense of the font and style?  All of these elements will be unique to your blog, and since it may be an extension of your company and brand, it's vital that you use something that will make a lasting impression.

Generally A Blog Layout Has These Elements:
•    Fonts
•    Color themes
•    Line spacing
•    Header styles
•    Image boxes
•    Advertising space
•    Columns (one-, two-, or three-columns)

Color Themes and What Colors Mean

The first step in constructing an appropriate layout involves the color theme.  You want to use colors that either match or complement your main website, or even just go along with your printed materials.  Remember the value in branding, especially if you have traditionally been an offline company and are now moving things ahead on the web.  

Color psychology can have a positive or negative effect on every single visitor that reaches your site, and you can make the most of your branding strategy by using special colors that evoke specific feelings.  The following colors are generally associated with different emotions, feelings, and reactions in both positive and negative ways:

•    Red:  excitement, warmth, energy, and stimulating in the positive, but aggression and excessive visual impact in the negative.  Red is a strong and powerful color, and can be used properly in subtle ways.  It demands attraction and recognition, but can also be perceived as overly aggressive.  

•    Blue:  intelligent, cool, efficient, and trustworthy in the positive, but unfriendly and aloof in the negative.  Blue is essentially soothing, and the different hues can create a peaceful and serene feeling.  However, it can also be perceived as cold and unemotional so you will need to pick the right tone to deliver the appropriate message.

•    Yellow:  confident, creative, strong, and friendly in the positive; depressing, irrational, and even fearful in the negative.  Yellow is a very stimulating and energizing color, but overusing it or using the wrong tone can work against you.

•    Green:  balance, rest, peace, environmentally friendly in the positive, but bored, bland, and stagnant in the negative.  Green can be used in very positive ways for a refreshing and energizing color palette, but too many dark tones can be perceived negatively.

•    Orange:  warmth, security, fun, and abundance in the positive, but frivolity and disorder in the negative.  Orange is a very energizing color, and can also attract immediate attention; however, too much of it can indicate foolishness or not being taken seriously enough.

•    Pink:  femininity, love, tranquility in the positive, but weakness and inhibition in the negative.  Pink can be soothing and attractive, but can be draining and overdone very easily.  Avoid using it unless it clearly matches and represents your brand.

•    Brown:  seriousness and warmth in the positive, but lacking in 'flavor' or taste in the negative.  Strong browns can be helpful as accents, but a site completely done in brown can indicate boredom or lack of creativity.


Using powerful color combinations is very helpful when choosing the layout of your blog, and most blog platforms offer 'color combos' so you make the right choice.  If you are designing your palette from scratch, just remember the principles of each color's psychological impact and proceed accordingly.

Font Types and Your Blog

Unless you are using a customized blog template, there are only a few standard font styles to choose from. This is not necessarily a bad thing, since most web users are becoming with the typical font styles such as Arial, Times New Roman,  Verdana and Sans Serif fonts for Mac Computers. These are easy to read, and can help people 'scan' blogs much more easily.  

Choose a style that complements your website and company image, and you'll easily avoid using something that may not even download correctly on all web browsers.  Just keep in mind the impact and readability of the text on screen, and you'll be making it much easier for all readers to continue reading.

The Number of Columns Varies From Blog To Blog

The number of columns in a blog has been debated time and time again, and there are both advantages and disadvantages of each.  All blogs are set up in as one-column, two-column, or three-column structures.  The best way to pick one is to simply choose something that suites your blog's purpose.  

For example, if you plan on linking out to partner sites or other blogs, you'll need a three-column structure.  This will give you enough space to create a blogroll and relevant links on the right sidebar, include your blog commentary down the middle, and then put advertising and other links on the left side bar.

A two-column blog is most advantageous for a blog that has limited advertising.  You will still have space for an extensive link roll and perhaps some contact information, but all reading will take place on the left side of the page.

A one-column blog is very basic, and is a good place to start if you want the blog to stand alone and not link out to different areas.  This will help you create immediate interest to the content itself, and will definitely be less distracting for most web visitors and readers. Sometimes a minimal look works better, especially if you have a lot of content that requires attention

Formatting Blog Article Posts

Blog posting works under a similar format as writing articles, and the more SEO-friendly you can make each entry, the higher the chances of reaching the top of the major search engines.  When you are writing your headings and titles, be sure to include keywords as often as possible.  Each title of your blog will become an extension of the URL, and this is what search engines can find and rank accordingly.  

A well-formatted blog entry will also include bullet points and headings.  Even though blog posts are generally much shorter than articles, developing a well-organized post will help increase readership and be more favorable to search engines.  It's a simple step that many startup bloggers overlook, and can help significantly as you make your presence online.

Making sure that you tag and organize all blog entries is another important element of your blog site design and overall layout.  Archives of each blog entry are automatically created for review, but you can organize each entry by adding 'Categories' and posting each item into the appropriate section.  This makes it easy for people to find specific keyword-based posts, and will also help with search engine rankings.

Designing a Customized Blog Template
If you decide to do something a little more creative, you may want to pursue a customized blog template instead.  Customized blog template services are offered by many web designers and companies, and give you the chance to pick exactly the colors you want from your own website's color palette.  If you want to include a special font, logo, or other artwork of your own, this is your best choice.

If you have web design skills, try developing your own blog template with the basic layout elements in mind.  A customized template can be made with the same elements of a typical blog, but you will have the freedom to place and organize it as you would like to.  Alternatively, there are upgraded versions of blogger platforms available.

A Few Notes on Square space for a Customized Blog

Squarespace is another valuable blogging and content management system platform.  Squarespace is very similar in setup to WordPress, but gives you more freedom to set up your basic blog layout, include specialty items such as catalogs, media galleries, and discussion forums, and works with a simple drag-and-drop format.  

If you're new to web design, this is a great choice when you're looking for something professional but unique.  Squarespace offers different packages depending on the bandwidth and customized options you need, but even the basic plan is comprehensive enough to develop something that will stand apart from your competitors.  You don't need special software to use it, and everything is very clean and efficient.  

Why a Free Template Or Theme Might Be a Better Choice
Still, if you're new to blogging or simply can't decide how the color scheme and layout should come together, a free template will save you time and upfront investments.  You can always change your color choices later, and can try different types as you go along.  WordPress, TypePad, and Blogger make it very easy to switch between themes as you start publishing, but you'll want to settle on something well before you start marketing and promoting your blog.  

Changing themes and colors too often may lead to confused visitors, so be sure to make some final decisions before you move ahead with promotions.  

A free template will be your best choice when you want to:

•    Save time
•    Start publishing immediately
•    Cut down on initial startup costs
•    Create a simple accompaniment to your website

Blog Layout and Page views:  understanding the Connection

The visible layout and overall look of your blog has a strong impact on steady web traffic, and there are many elements of basic web design to consider as you piece together the blog.  Making sure that all the graphics, logos, headers, and fonts of your blog are consistent with your message will help you deliver information clearly.  Avoid the temptation to fill your blog with random content and images; the quality of your postings is always important.

Making sure you are posting frequently is another easy way to increase page views.  The more that people realize you are updating the blog regularly, the higher the chances of regular subscribers.  You want to make sure your layout is attractive and can transmit the right message on every visit.  This will create a unique experience, and help you develop steady readership over a period of just a few months.

Leon Edward is the blog owner and webmaster of  http://www.HomeBusinessIT.com where you'll find successful home business , legitimate online business ideas reviewed , home business management and marketing information where you can even get step by step  affiliate marketing training to start your own affiliate marketing online business

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