« Investing On Facebook | Main | Finding Friends on Facebook »

How To Create A Profile On Facebook And A Business Presence

The key to a great business model on Facebook is relationships. In order to build relationships, you start with yourself. What makes you interesting? Why would someone want to be in relationship with you? This is the question that you must answer when you set up your profile. The more the profile represents you and your business, the more you will attract the type of person who might end up buying something from you. The second step is to make some friends!

 

You can't do business on a social network without friends. These are the people who are going to vouch for your authenticity and credibility. So, you want to start with people who know you. This can be done easily through the Friend Finder feature in Facebook. Finally you will want to network with other people of similar interest. This is where you will begin to expand your friends from people you know to people you originally did not know before you contacted them. And, then, once you've established friends and begin to build a list, you will want to make sure your products and services are out there to buy in the right way. You will want to have the art of the soft sell down pat and you will want to eventually have the Internet version of the “call to action” available at the right moment.

Create A Profile

So, you've logged in and now you are faced with a blank page and no friends. Don't let the initial vanilla layout fool you about the power of the profile to draw attention to you as a business. It is the fact that the profiles are so clean and uncluttered that attracts professionals and people who hate MySpace to Facebook. You will want to keep your own profile somewhat uncluttered, but put in the information that best brings you business. It is also a violation of the terms of service to create more than one user profile per person, so keep that in mind.

 

Here again, we have to warn conventional marketers that the profile page is not a sales page. Those long-winded sales pages that include every known benefit that might draw a buyer in, with the option to buy at the end? Well, that's not good Facebook marketing. Your profile should not look like a sales page because the audience in Facebook will recognize it and be turned off by it.

 

Instead, create a profile that includes many of your own interests and activities, even when they seem to have nothing to do with your business. It may seem unusual for a marketer to spend time on the Internet posting their favorite books and music online that have little to do with their products or services, but that's going to help you build social relationships. So, although you might be joining to create a business person, you private persona is essential to share on Facebook if you want to be accepted as part of the community. This can cause some discomfort with regular marketers, but you don't have to disclose everything. Just enough to making make a connection with someone else. You never know what someone will see on your profile that will click with them, it could be a movie you watched, a book you read, or hobby you engage in. This type of profile not only helps to make you more approachable, but it also will come in handy when you are searching demographics later.

 

One of the biggest mistakes you can make in Facebook on your profile is not including a picture. Even if you are not photogenic, no one likes the idea of conversing with a huge question mark, which is the default picture on your profile. A personal picture is actually the best idea, and again, that can make some people uncomfortable. Facebook is about genuine connections and human relationships, so if you can't get into that spirit you may end up being hampered down the line. If you can't find it within you to post a picture of yourself, upload at least some picture. Some people are intrigued by photos that are blurred or show only part of a face. This might send the wrong message, however, if you are trying to appear genuine and likable.

 

Don't worry about everyone on Facebook or the Internet seeing your profile. There are privacy options that allow only friends on people in your Facebook network to see your profile. There are very few public profiles online. All they will show in the listing is a thumbnail of your picture and your name. You will have to accept someone as your friend most of the time or belong to the same network for them to be able to view your profile.

 

 

 

In Make Money On Facebook  , you will learn how to use Facebook to develop a business that is not only profitable, but cutting edge. As the Internet and social networking evolves, you will be stepping into markets on the bottom floor as an early adopter of Internet technology for business purposes. We will guide you through the process to help you navigate new and exciting areas in business that can give you an idea of how wide the marketplace really is on the Internet.

more new marketing guides

 


Hosting by Yahoo!