Facebook Business Applications - Marketing Your Products on Facebook
If you decide to market a product or service, be sure it is something you stand by and that it resonates with you personally. First, and foremost, Facebook is a social networking platform. If you are selling products that don't appear to resonate with your profile or your mission in life, people will quickly spot you as a marketer and you will not get many people wanting to be your friends. The key is to always market products that you believe in and that make a difference in other people's lives. That way, when they see who is selling an item, it won't reflect badly on you and your Facebook profile.
On the Internet you can market your own products at a fraction of the cost it would take to promote them physically from one retail store or outlet to another. Examples of products that do very well on the Internet are virtual products like reports, ebooks, music downloads, photographic content, and anything that you can sell in electronic format that might appeal to someone viewing it online. These products are usually referred to as “info-products.” The nice thing about info-products is that they lend themselves very well to low overhead costs. You can produce one product and it takes no effort to create multiple copies and have them delivered automatically through autoresponders. Your sales cycle is very short and your costs are minimal.
You can also market physical products that you deliver in your geographical area or through postal mail. Of course, this takes a lot more effort and you would have to include shipping costs to the price of your product to be able to make a profit. You can even choose to offer your products in several different formats. For instance, maybe some people want the electronic download and others want a physical book. You can offer them a variety of different formats and pricing to find one that suits them.
Multilevel marketing can also be done on the Internet and Facebook. If you've found a product that you want to market, then you don't necessarily have to own the rights to produce it, just the rights to distribute it. And, you might find it easier to recruit people in your down line using Facebook.
The applications to use for marketing your products on Facebook is called Marketplace and RadicalBuy.
We discuss, in our Facebook Business Applications Blog, different ways to generate income on the Internet and how they can be adapted to Facebook.
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