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Great Tips For A Successful Small Business Website


 

In the usual design world circles, it is tough to buck a trend or do something away from the crowd, risk takers, trend setters, innovation leaders may be modern but not always welcome in design business assuring profits year after year . However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction and outlook.

There mmay be guidlines for business websites but certainly not strict rules, inovation is fresh and often a winner here. Following them or not is up to the web designer, but following certain guidelines to design a money making site would certainly help in the long term.

The main objective of a business website is representation of the company and describing the products and services offered by it on the internet. The website must make sure that enough information in this regard is available. Transparency is another factor while designing a business website. This can be achieved through the “About Us” page which should provide enough information about the management, the objectives, the history and the philosophy of the company represented. Photographs on this page enhance credibility, since they present a crystal clear transparent picture to the visitor which says “we have nothing to hide”.

Some designers tend to provide contact information in the “About Us” page, although it is not incorrect, a better and organized method would be the usage of “Contact Us” page. Many websites have long forms to fill with departmental details and other formalities.

Use pictures sparingly lest they distract the user from reading the content. The news page can be supported by writing relevant press releases rich in keyword content and distributing them to the important press release sites. This will help bring in more traffic to your site at the same time building credibility.

Use the “testimonials” page to put up comments from old customers. This would not only help in pushing your products and services but also in making the customers re visit and make further purchases.

These are but a few tips to designing a professional business website.

Leon Edward is the blog owner and webmaster of  http://www.HomeBusinessIT.com where you'll find online business ideas and home business info , legitimate home internet business reviewed , home business management and marketing information where you can even get step by step  affiliate marketing training to start your own affiliate marketing online business

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