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Internet Business Portal - How To Find Content Free to Get Trraffic and Increase Profits

Let's say you have decided to start your first article for your portal site. You have decided to make it a general article, an overview about horses. You have two options here. You can do up an outline, do the research and write it yourself, or you can use an article directory.


An article directory is, in plain English, a source of well-written original articles that are free for the printing on your web portal. What a time saver! Here's an example of a horse article from an article directory that you could use on your horse portal. This will give you an idea of the quality and detail of articles you could source for your site.


You will notice the article has a good overview of some of the areas you wished to cover in your map. A word about article directories. With some of them you cannot alter content and must use all links mentioned in articles. You must also leave the author's name on the article. This may work for you so long as it is a quality article, as your whole point is to provide good horse information for your horse portal site.


Before we continue, here's another suggestion for article content that you do not have to write. You can source private label rights articles from writer's groups who specialize in writing good, stand alone pieces for web site publication. Generally a "package" of articles is 25 on a variety of things relating to your chosen subject. For instance, you could source a package relating to horses, and get everything from ground training to care for the senior horse.


Private Label rights articles do come with a price tag, but are not horrendously expensive and may be well worth considering. For instance, if you join a PLR club you can get hundreds of PLR articles for as little as 15 cents or 20 cents each. Also, with these articles, you can alter them in any manner you want.


Warning: Always cross check the facts in any article you use that you have not written.




Example starts here: (for the sake of brevity, we have not produced the whole article)



Depending on breed, management and environment, the domestic horse today has a life expectancy of 25 to 30 years. It is uncommon, but a few horses live into their 40s, and, occasionally, beyond. The oldest verifiable record was "Old Billy," a horse that lived in the 19th century to the age of 62. The size of horses varies by breed, but can also be influenced by nutrition. The general rule for cutoff in height between what is considered a horse and a pony at maturity is 14.2 hands(h or hh) (147 cm, 58 inches) as measured at the withers. An animal 14.2h or over is usually considered a horse and one less than 14.2 hh is considered to be a pony.


However, there are exceptions to the general rule. Some smaller horse breeds who typically produce individual horses both under and over 14.2h are considered "horses" regardless of height. Likewise, some pony breeds, such as the Pony of the Americas or the Welsh cob, share some features of horses and individual animals may occasionally mature at over 14.2h, but are still considered ponies. The difference between a horse and pony is not simply a height difference, but also a difference in phenotype or appearance. There are noticeable differences in conformation and temperament. Ponies often exhibit thicker manes, tails and overall coat. They also have proportionally shorter legs, wider barrels, heavy bone, thick necks, and short heads with broad foreheads.


Light horses such as Arabians, Morgans, Quarter Horses, Paints and Thoroughbreds usually range in height from 14.0 (142 cm) to 16.0 hands (163 cm) and can weigh from 386 kg (850 lbs) to about 680 kg (1500 lbs). Heavy or draft horses such as the Clydesdale, Belgian, Percheron, and Shire are usually at least 16.0 (163 cm) to 18.0 hands (183 cm) high and can weigh from about 682 kg (1500 lb) up to about 900 kg (2000 lb). Ponies are less than 14.2h, but can be much smaller, down to the Shetland pony at around 10 hands, and the Falabella, which can be the size of a medium-sized dog. The miniature horse is smaller than either of the aforementioned ponies but is classified as a very small horse rather than pony despite its size. The largest horse in history was a Shire horse named Sampson, later renamed Mammoth, foaled in 1846 in Bedfordshire, England. He stood 21.2 hands high (i.e. 7 ft 2 in or 2.20 m ), and his peak weight was estimated at over 3,300 lb (approx 1.5 tones). The current record holder for the world's smallest horse is Thumbelina, a fully mature miniature horse affected by dwarfism. She is 17 inches tall and weighs 60 pounds.


Horse breeding


Pregnancy lasts for approximately 335-340 days and usually results in one foal (male: colt, female: filly). Twins are rare. Colts are usually carried 2-7 days longer than fillies. Females 4 years and over are called mares and males are stallions. A castrated male is a gelding. Horses, particularly colts, may sometimes be physically capable of reproduction at approximately 18 months but in practice are rarely allowed to breed until a minimum age of 3 years, especially females. Horses four years old are considered mature, though the skeleton usually finishes developing at the age of six, and the precise time of completion of development also depends on the horse's size (therefore a connection to breed exists), gender, and the quality of care provided by its owner.

 


End of example!


If you would rather write your own articles, then plot your article in point form before you start (much like plotting the portal contents). Once you know what you need to research, find what you need on the Internet or other sources, add in some personal experience, and you will have a quality, finished article.


And why are articles just so darned important? You can do wonderful things with them. Whether or not you write them yourself, or have someone write them for you and you re-write them to make them your own – content IS KING! And content is what feeds search engines. Look at it this way. Why do people go online (aside from gamers and people just checking their emails)? They go online to search the Internet for information.


Well, as luck would have it, they can find that information on the aptly named Information Super Highway. And that information highway is paved with articles chock full of? Right - information. Who supplies this information? Well, lots of people do, but so should YOU!


Ok, we know search engines love content, so if you give them articles on a regular basis, guess what? They stop by your site more often. Translation: higher rankings in the search engines. So find or create an article and feed the spiders. Remember though, that if you find one in an article directory, try to personalize it, unless the directory won't allow you to do that. If you have one written for you, make it your own with your own slant on things. If you write it, again, use your own unique voice.


Why feed engines with article food? Another reason is website owners and people who send out newsletters always need them frequently to keep their submissions fresh. And get this, these articles once up and fresh, will be archived when new stuff comes along. But, your article will have life long residual traffic because of that. This is of course if you put your website information and URL into the resource box at the end of the article.


And while we're on that subject – resource box use that is – when you offer free information (in your free content article) along with reprint rights, and it gets into the article directory of a site with a high popularity ranking, guess what happens? YOUR site gets a popularity ranking boost because it is linked to the site that already has a high popularity ranking. This is piggy backing at its very best. Actually, there's another word for this as well. It's called viral marketing. Simply put – because you offer reprint rights, when the websites/newsletter people publish them, they go all over the place – like a virus. Hence – viral explosion causing traffic to come to your site (thanks to the resource box again)


We are not done yet with reasons to have fresh content. You can syndicate them via Real Simple Syndication (RSS). If you write regularly set up an RSS feed for surfers/site owners to opt in to – so you'd be syndicating your content to them. You can also submit your RSS feeds to RSS search engines and directories. Isn't the web an exciting and challenging tool? Opt ins of course generate free traffic.


Let's look at blogs. They need information on a regular basis as well. If you provide quality information to a blog, the owner might just post your article(s) for all to read and bingo – more traffic to your site/portal. By the way, blogs use RSS to syndicate content to search engines, RSS search engines and directories. Yup, MORE free traffic.


Who else needs content? Info Product developers do. That's when you get an E-book with related articles inside it from other authors. A free E-book that is. If your article winds up in one of those? Well, you've just become another part of the whole package of viral marketing for the E-book. And when that book makes the rounds on the Internet, you get more traffic.


Last, but hardly least, is the fact that when you post articles on a regular basis, you will become a recognized expert on your subject (your horse portal is looking really good now isn't it?) Chock full of those great articles you are posting. Remember, with every article you post,you get all of the above happening, with just that one article. Think about what could happen if you posted more than one article. Incredible isn't it?


Where you can find some article directories














 

- Leon Edward

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