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Debunking Myths in Business Opportunities

The Liberty Valance Rumors Effect

In the movie "the man who shot Liberty Valance" there is a line that has become synonymous with modern newscasters attitude: when the rumor becomes truth, print the rumor. 

In effect it says that if enough people know of and believe a lie such as the pilgrims landing on a certain rock then print that as true history no matter what the documented and known truth may be. 

For instance most of us have heard of and know about Paul Revere's ride: but did you know he only rode a very small swath of the trail, and in fact another person made a marathon trek to warn all of the states and had in fact notified Paul himself before going on? 

Truth is not always popular and when you are in the business of selling things you want the most popular and entertaining news you can find: or create.

For this reason the Internet has become a difficult place on which to separate the chaff from the wheat.  Too many times a joke or lie is misprinted as the truth because it is popular, and repeated until it becomes 'common knowledge' even though it is false. 

At that point trying to overcome the common mythos is too difficult even for those who know the truth and all too often the lie becomes printed and accepted as the truth - the liberty valance effect. 

There are sites such as www.snopes.com that are dedicated to trying to debunk many of these myths, but due to the sheer volume and dedication of those spreading the rumors or tall tales they don't seem to make much headway, but for the few wise enough to double-check facts before believing them whole-heartedly they at least provide a place to start.



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