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Video Marketing On The Web Basics You Must Know

Internet marketing websites specificaly using video has gained amazing popularity and effectivity recently, utilizing this video marketing tool in advertising or promotion, newsclips and even hype is now considered to be part of internet marketing strategy For smart online business people marketing their product to these savvy web visitors when they only get seconds, yet effectively.

Our internet is full of information and the average attention span of a web user today is measured in seconds  especially when users are looking for specific information and reach your website, maybe you'll get a few seconds to communicate the message of products , services or information. It is critical that in these first few seconds, you visually communicate a clear and targeted messsage, grab their attention and bam a potential customer .

If just putting in video content on the wbpages of your site is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way follow these key points :

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Super fast Load time and Quick Operation

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get click away from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Make it Clear There Will Be A Short Video

If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the frame or box is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.


Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing sharing on the web.

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Leon Edward is the blog owner and webmaster of  http://www.HomeBusinessIT.com where you'll find online business ideas and home business info , legitimate home internet business reviewed , home business management and marketing information where you can even get step by step  affiliate marketing training to start your own affiliate marketing online business

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