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Hire The Perfect Employee Using Print Classified Advertisements

This article will show you the tricks of the trade when using
the newspaper classifieds to find good workers.

One of the oldest and most established methods of advertising
open positions is through print classified advertisements. Many
job-seekers still turn to the classified section of the
newspaper or the back section of trade magazines to look for
career opportunities.

Newspaper classifieds are generally inexpensive; trade magazine
classifieds can run from a low to considerable cash outlay. If
you intend to place a classified ad, it is important to make
sure you compose an effective ad that will bring in the most
qualified candidates, in order to make sure you get your money’s

How do you write an effective classified ad? In most cases,
space will be limited to three or four lines (though you can
typically get extra space for an additional charge). This means
you’ll want to make every word count!

Here are the basics you need to include in your classified ad:

1.  The job title you want to fill (manager, accountant, assembly,
administrative assistant, etc.)

2.  A brief description of the job duties

3.  Pay rate: You don’t necessarily have to list the exact amount
you’re offering, and often it’s preferable to simply say
“competitive pay” or “salary DOE” (depending on experience)

4.  The name of your company

5.  The name of the person to contact for an interview

6.  A phone number, and an e-mail address, for the prospective
employee to get in touch with you (it’s amazing how many
classified ads forget to include contact information!)

Another important consideration when it comes to print
classified ads is the publication in which it appears. If you’re
looking for general employment, often the best place is the
local newspaper. Trade magazines offer an advantage for filling
specialized positions, in that few people who don’t have
experience in the fields you need will be reading them.

It’s a good idea to ask the publication you’re considering
placing a classified ad with for information on their
circulation and demographics. That way, you’ll have a better
grasp of the size and type of audience you’ll be reaching.

Those are the key points that you need to consider when using
the paper to source workers in your business.


- Leon Edward



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