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How to Create A Mobile Website

 

 

It’s time to explore how you’re going to create your mobile website. Initially, you have two decisions and it’s likely you’ve already decided whether you’re going to: 
Add your mobile site to your current business model
Or
Start a new business
Let’s first take a look at how to add a mobile website to your current business model.
Creating Your Mobile Website & Integrating it Into Your Current Business Model
You now have three choices to create your website. Regardless of your choice, the subsequent decisions will be the same. We’ll take a look at your options first and then outline the steps to take to create and brand your website to your current business and to integrate it into your business model. Some of these steps will be easier depending on how you choose to create your mobile website.
Choice #1 You Can Build Your Mobile Website With a .Mobi Domain Name.
.Mobi domain names are flying off the shelves and many experts predict that they’re the wave of the future – though others disagree. Even if you do not choose to create a separate .mobi domain name and website, you may want to purchase your .mobi domain just so someone else doesn’t. Building a .mobi website can be accomplished by using several website building tools. Many of these tools and information on how to create a .mobi website can be found on http://mobiforge.com/ – this is the developer community for .mobi websites.
You can also go to http://site.mobi – Powered by Mobi Site Galore
WebsiteTonight (Through GoDaddy) http://www.godaddy.com
The advantage to this approach is that you can have a separate website and domain for your mobile customers and prospects to visit. You can market and optimize your websites differently.
The disadvantage to this approach is that it may be difficult to brand your mobile website to your current .com domain. It may operate as an independent business. You’ll see more what I mean when we discuss option #3.
Choice #2 You Can Create a Third Level Domain with Your Existing Domain.
With this option you can create a separate landing page within your current domain and website. Users would type:
·          http://m.yourbusinessURL.com or
·         http://mobile.yourbusinessURL.com or even
·         http://www.yourbusinessurl.com/mobile
The advantage to this is that you don’t need a separate domain name, separate hosting and perhaps even a separate SEO and marketing strategy. Unfortunately, it does require your users, visitors and prospects to know you have a mobile friendly website. They also have to remember your domain name and have the patience to type it in.
Choice #3 Automatic Device Recognition.
There are some services and tools which detect where your visitor is coming from and send them to the appropriate landing page. This is an extension of #2 above because you’ll still need to have a page or pages designed for mobile devices, however in this scenario your user doesn’t need to remember a unique URL. They’ll automatically be redirected to the appropriate page whether they’re on their computer or a mobile device.
The only downside to this option is that you may have to pay for the service so it’s an extra expense out of your pocket. However, if you determine that a mobile website is a great way to reach your audience and grow your business, then this expense may be paid for when your profits increase.
An example of a mobile ready website is CNN. If you visit CNN on your mobile device or type http://m.cnn.com/ into the browser on your computer and you’ll see a very different page than you’ll see if you type www.cnn.com into your browser.
TYPO3 is one example of a content management system that offers this device recognition function. It’s an open source CMS so it’s free to use however that means is also comes with the challenges any open source initiative has – namely support.

There are other tools you can use to create your website and we take a look at these in anew post 

 

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