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Knowing What to Automate in Your Online Business


Knowing When and What to Automate


The key to building an automated system for your business begins with identifying what you can automate and what you can’t.  

The easiest way to do this is to assign value to every task required in order to keep your business running full speed ahead. 


When you assign value, you are prioritizing aspects of your business based on what absolutely MUST be done, versus what MIGHT be done - and can then determine whether it needs your attention or if it can be delegated, re-assigned or perhaps even removed altogether. (You might be surprised at just how many tasks aren’t required for maximum profits and these little tasks certainly add up to a LOT of wasted time!)

Doing this will help you to create an overview of all tasks required to maintain and manage your business, and it will also help to organize all aspects of your business. 

The truth is, not everything can be automated but you’ll be surprised at just how much can and should be. And even when it’s impossible to automate an entire task, you may be able to outsource a segment of those tasks while still freeing up a big chunk of your time.

For example, if your company is involved in email marketing you could outsource or delegate the process of setting up email campaigns, building squeeze pages, adding in opt-in code and optimizing your capture pages and forms for the search engines, while writing the email follow ups and campaign messages yourself so that it has your personal touch and fully illustrates your brand messaging.

If you are involved in blogging, you might outsource the actual creation of your websites, theme customization or design, SEO, backlinks and graphic design while spending your time writing new articles and pillar posts in order to convert traffic into buyers and subscribers. 

It’s important to identify what you can and can’t automate early on so that you can begin to take advantage of automation tools and services right away. Integrating them into your business should be easy, but it’s always best to organize your business first, and then incorporate as many automation systems as possible while your business continues to grow.



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