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Marketing and Promoting of Your Niche Websites

Promotion is one of the most important aspects of marketing an Internet website. It is through promotion that websites reach the targeted audience. Promoting a website can be done in a number of ways. One of the most popular methods for promoting a website is through optimizing the website to achieve high search engine rankings. Another form of promoting a website is by interspersing website links with insightful comments on industry forums. Inbound links are yet another form of niche website promotion. This form of self promotion has the added benefit of contributing to one of the other forms of promotion by resulting in higher search engine rankings. This article will examine these three methods of promoting a niche website.

Using High Search Engine Rankings to Promote a Niche Website

Optimizing a niche website for particular keywords can be one method of promoting the website. Careful optimization can result in high search engine rankings which act as a form of free publicity. Internet users rely on search engines to provide them with the most relevant content for the search terms they use. Therefore, if your website ranks well in search engines your traffic will likely increase.

Search engine optimization (SEO) is serious business which is often best left to the professionals. Many savvy Internet marketers realize the importance of search engine rankings and are willing to invest in having their websites professionally optimized. Although this is an added expense it is worthwhile especially when you are fighting for rankings and an audience in a very competitive niche.

Promoting Websites through Industry Forums

Forums or message boards are online communities where like minded individuals or those who share a common interest come together to discuss the issues related to their common interest. Participation in these forums is one way website owners can promote their own niche websites. The key to promoting a website while participating in an online forum is to include a link to your niche website in your signature. The other part of the equation is contributing worthwhile information in your posts to give other users a reason to want to click on your links.

Care should be taken to avoid spamming these message boards with your link. Examples would include posting often without adding anything relevant to the conversation and including your link. Other forms of spam may include posting your link in a manner which is perceived as inappropriate by other users. An example of this type of use would be posting your link in response to a question when visiting your website would not assist the user in finding an answer to his question.

Using Inbound Links to Promote Niche Websites

Inbound links are another method of promoting a niche website. An inbound link is a link from one website which directs visitors to another website. Inbound links can be either reciprocal or non-reciprocal in nature. A reciprocal inbound link is one where one website posts a link to another website and in return the other website posts a link back to the first website. Both types of links are looked on favorably by search engines although non-reciprocal links are often given a slight advantage.

These inbound links can be an effective component of a strategy to promote a niche website. Visitors to websites who provide a link to your website are given the opportunity to enter your website. We have already discussed how search engine rankings can be part of website promotion but inbound links essentially rely on the popularity and high search engine rankings of other websites to promote their own niche website.

In negotiating deals for inbound links, website owners should look for other websites which complement their own website and have a similar audience. For example a website selling novelty basketballs might look for websites which sell basketball hoops. Caution should also be used to avoid link farms which do not offer significantly promotional value to a niche website. A link farm is a website which offers nothing more than a list of links to other websites. While these types of links may not be harmful to a website they are also not likely to be beneficial either.

 

 

- Leon Edward

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