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Top 5 Selling Points - What Customers are looking for in Ads for business poducts or services-

 1.    Cost effectiveness: Price is a strong, important tool especially as more consumers are looking for a way to save money after taken advantage of by lenders, leaders and investments.

2.    Environmental friendly: Today, people expect a business to be doing everything that it can to actually save the world. In your advertising, this can and sometimes should be the message that you give. Show the world that your business is committed to providing a safe haven for the environment.

3.    Something new: Having a product that is new and better than someone else’s product is going to make an impression that you want to make on your customers. Although not all businesses will have the same level of expectation on this front, many business owners should advertise that they have something that trumps the other person’s product.

4.    Easy access: With people saving more money, working more jobs to make ends meet and going out of their way to get the best of the best, it is important to alter customers that you have a product that is easy for them to use or easy for them to get to. Virtually all small businesses need to be online in 2010, even if you are not serving the entire Internet, but a local market. People turn to the web to learn what is happening and to find what they are looking for.

5.    Trustworthy: Yet another important advertising method  will be trustworthiness. Of course, with so many people feeling taken advantage of by the horrors of the last few years, it is important to distance yourself and your business from those companies. Focus instead on being a company that is trusted, secure and a great place to be.


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