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10 top ways to Market Your Business Offline

Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.

1) Classified Ads – It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. With low prices, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds.

2) Direct Mail – Nothing beats direct response when it comes to results-driven proven advertising.There’s a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts.

3) Postcards – Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here.

4) Yellow Pages – Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service. Use a direct response type of ad, and again, free gifts or premiums work well here.

 

5) Space Ads – Use the same font styles and sizes for the headline, body, etc. If the newspaper uses 2 columns per article on the page your ad will appear, use 2 columns in your ad. If they use 3 columns, you use 3.

6.)Radio/TV/Infomercials –Study the best infomercials, for example (the ones you see over and over again…they must be working or they wouldn’t keep airing them), to get some ideas on how they are constructed.

7) Flyers – Who says you can’t hire a high school student to stuff mailboxes or stick ‘em under windshields?

8) Networking – It’s usually more effective to try to capture contacts and leads than to try to close a sale on the spot, so get your elevator speech ready and have plenty of business cards on hand.

 9) Telemarketing – The “Do Not Call” list may not apply to you with your customers or if you already have a relationship with your prospects.

 10) A Trade Show Booth – When you get a long line waiting at your booth, many people will stop by just to see what the fuss is about. Remember what your prospects are thinking: “What’s in it for me?”

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