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CPA Network Application Made Easy

 

Applying to a CPA network can be very different from applying for other traditional programs because there is a greater degree of verification within the network both for advertisers and publishers alike. Don't expect to be accepted automatically just because you fill in the application form, because this is just the just the beginning of the process rather than the end. You will be investigated much more carefully than with a PPC affiliate type program. They will make sure you are the person you say you are, even going as far as to check ownership of websites and contact information you gave on the application form to ensure everything matches. Be as accurate as possible when applying to CPA networks as they are very selective about who they accept.

 

The CPA network employs people who know how to spot deception in an application by cross-checking one piece of information with another. For instance, if you give one name on the application form but the owner of the website in the WhoIs record is someone else, they may decide you're not being honest with them. Also, if you give out a phone number or email address that you never respond to it will be an automatic red flag that will kill your application, so be prepared to answer the phone and/or email promptly to speed up the approval process.

 

Cross-Checks And Double-Checks

 

Now that you understand the process a bit more, let’s review the items you need to make sure are consistent and accurate on your application form.

 

l  Your Website(s) – You don't necessarily have to own a website with a CPA network to be accepted, but it does help. Make sure you are listed as the owner of the site, as they will verify this is a match.

 

l  Your Country of Origin – They will check your IP address to make sure it is coming from the country of origin you are claiming you reside within. If you outsource the application process, make sure it is to someone within the same country where you live. Otherwise, it will look very questionable, and have no doubt that they will reject you based on that alone.

 

l  Your Contact Information – Throwaway email addresses are an automatic reject. Unlike traditional affiliate programs, you can expect to receive a call from an affiliate manager of the CPA network using the phone number you provided. Be available to take the call, as they do not call twice, and they will reject your application if you don't answer. They will also check the area code to make sure it goes to the state of residency you claim on the application form. Make sure it matches.

 

l  Incomplete Applications – Don't uncheck boxes that they've checked, like a box typically saying “incentives” for your advertising method. It's their hint that's what they want you to use.

The Single Most Important Question

 

Expect to be questioned on how you intend to promote or drive traffic to the affiliate offers, if you are signing up to be a publisher. This is the single most important question and your answer will greatly impact whether your application is accepted or not. If you don't have a clear idea, it will only prove to the affiliate manager that you are not a valuable affiliate partner to include in their network. Make sure you have a good answer for this question.

 

Many people have made an immediate favorable impression by suggesting they are doing PPC to CPA offers. There are some more stringent rules for people who are using Google Adwords campaigns to publish affiliate advertising links, but it's still doable. There are two URLs you can add in an Adwords campaign; one is a destination URL and the other is the display URL. The display URL now has to match the destination of the site. In other words, you can't mask the offer showing one URL to the customer that takes them to a different destination than what they were expecting. Along with that, there are restrictions on the landing page destination URL; it must have the same domain name as the display URL. This can be tough to do if your affiliate CPA offer doesn't want you to allow the publication of their top level domain in the offer. Many of the advertisers are aware now that they do have to create landing pages on their sites to overcome this new policy, and this will probably come back to benefit both publishers and advertisers. Thus, you can still use PPC-to-CPA methods, but you will need to be careful which offers you try this with and keep to the policies instituted by Google.

 

If you are unsure about how you are going to attract traffic to offers, check out Chapter 3 for some real world examples. You don't have to be a genius at Adwords campaigns or even know much about Internet marketing to make this work. Don't be intimidated by this question, just have an answer prepared that proves you know what you're doing.

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