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Don't Squeeze Prospects - Theyll Choke

<b>Prove You Have Their Solutions or Get What You Deserve</b>
Remember when I said earlier: "The Money Is in the List".  You've read it and heard it more times than you care to think about.  While that statement is true to a certain extent, it is NOT the whole truth. It™s important you know the whole truth about communicating with your target/niche market in ways that will allow them to, "Buying into", the benefits of being on your contact list.

<b>Here is the whole truth:</b>
The money is in a list of prospects and customers that are loyal avid readers of the information and advice you provide them in your eMailings, blogs, forum posts, articles, videos and any other medium at your disposal allowing them the opportunity to enter into a conversation with you/your business,, that either pulls them deeper into your trust and confidence construct or moves them to purchase one or more of your offers.

<b>^ That is what I call a VIABLE contact list ^ AND SO SHOULD YOU!</b>

What happens nowadays when a prospect searches on a subject of interest and they either end up on a capture page or immediately have a pop up window in their face asking for their name and e- mail address. THEY CHOKE! People are burned out on being bribed with some enticement to get their contact information. Why, because there are so many marketers that then use their e-mail address for one purpose and one purpose only. They hammer their prospects with sales offers.

When a visitor "Chokes" on your, "In their face", give me your contact information "Ethical Bribe", it doesn't necessarily mean they wont opt in to your contact list. Choking could just mean they won't opt in with a real name and address. The few that do use their actual e-mail address know that as soon as they get what ever enticement you offered, they can opt out of your list, or more likely just delete your e-mails.

What good does it do for you to have a large list of names and e- mail addresses of prospective customers that either don't read your material or never see it because they only gave you what they thought your enticement was worth; a phony name and fake e-mail address that will soon show up as bounce.

You may even have an e-mail address "freebie dump web based e- mail account",  you enter in all the opt-in forms where all you are interested is the offer. Why do you do that; because you haven't been given any reason to consider the site owner as a possible long term solutions provider.


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