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Email List - When to Include Offers

The ideal way is to only send e-mail offer solicitations as a separate broadcast e-mails, from your pre-loaded newsletter e-mails. Your broadcasts notifying your list of a product launch, new item in stock, seasonal special you're running or whatever you are wanting to sell. If they don't opt out, (usually because they feel there is value to your pre-loaded emails or your products are good), you continue to broadcast to them all until they actually buy your product or service. Then they will be copied to an additional list of proven buyers only.

Not hammering your list with offers is also the key in building a relationship with your potential customers, which builds trust between you and your opt-in prospects.

You may have seen some of these opt-in pages around the Internet and some may have been more appealing to you than others.  One thing you need to remember is the fact that it doesn't matter what you like or what you think the layout of your Opt-in page should look like. The only thing that matters is what gets people to subscribe to your e-mail list or become involved in your knowledge exchange network so they can then end up on your e-mail prospect or customer list. It has more to do with how it makes them feel.

As part of your research should be to keep track of all the opt-in pages that you happen to come across on the Internet.  Save shortcuts to the opt-in pages in a favorite's folder you have named for that purpose and take notes.  

When you see an opt-in page, how does it make you feel? Did you feel compelled to opt in or did you quickly click away. Think about why the page or content made you feel they way you did and make note of it.

By keeping track of your emotions at the time that you see different opt-in pages, you'll likely get a good feeling for what other people will be thinking when they see the same pages.

If you come across a page that happens to make you overly compelled to opt in, be sure to take notes. 


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