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How Email Marketing Is really About Just Talking with People


I am going to quote from the "Clue Train Manifesto - The End of Business As Usual" here. You can find the complete manifesto at www.ClueTrain.com  (HIGHLY recommended free reading.)

The Internet has grown up while you weren't watching.  I think the following quote sums up the point that most online markets are now networked:

Online Markets...
Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.

...People of Earth
<ol>
  <li>The sky is open to the stars. Clouds roll over us night and day. Oceans rise and fall.</li>

  <li>Whatever you may have heard, this is our world, our place to be. Whatever you've been told, our flags fly free. Our heart goes on forever. People of Earth, remember. . . .</li>

  <li>Markets are conversations. (This bares repeating: Markets are NOW CONVERSATIONS!)</li>

  <li>Markets consist of human beings, not demographic sectors.</li>

  <li>Conversations among human beings sound human. They are conducted in a human voice.</li>

  <li>Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.</li>
</ol>

The list continues, but as you go through this guide, bear in mind that while you will determine whether or not your market is made op of people that are still the type you can:

<ol>
  <li>Squeeze their contact information from, using traditional Internet Squeeze or Capture Page techniques . . .OR . . .</li>
  <li>they've evolved with the Internet and require relationship building before they give up that valuable information.</li>
  <li>If you determine your market can still be squeezed or easily enticed to give up their contact information, you need to understand that as the Internet continues to evolve as will your market.

 

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