What's the point of getting traffic, if you can't convert it to dollar signs at some point? That's where a website comes in handy. Your blog should always have a way for people to step into your website so that you can start to capture emails and begin to market your visitors. Without the email, you haven't really connected with your visitor, nor do you have any idea who your potential customers might be. So, add a website and then add a way for them to subscribe to a newsletter or get a free product for subscribing to your email list.

 

You may think you can do this through social networking sites or blogs, but that's not the case. With the advent of spam, many third party networking sites do not allow the harvesting of emails from your contacts for business purposes. On a blog, you can get subscribers, but you can't see their emails either, and that's the way most people like it. They don't want to be hounded by marketers without their expressed permission, so many people are wary of giving out their email too soon. Although people congregate on social networking sites and groups, you will have to move that traffic at some point to your website. To make it a little less shocking, many people use the blog as a mid-step and then from there they try to move it to their website where they can start to market people.

The Website Spider Web

 

So, even though the website is the final point of contact where you can actively market your products, you most often have to collect your traffic from other points around the web. So, you will want to create a web of different portals that all point back to your site to garner that traffic. That will include blogs, but it also includes so much more of the Internet that you have to really understand the full picture. Here are some places you will want to investigate and tie into your website to help you generate traffic to your website.

Search Engines

 

What major search engines are generating traffic to your site? Google, Yahoo? Others? You can tell by visiting the administration control panel for your website to find out where most of your traffic is coming from. Then, you will want to target that search engine with appropriate SEO strategies to help build traffic to your site. Don't forget to try some social networking search engines like StumbleUpon to generate free traffic that is heavily targeted to your market niche.

Groups

 

Are there any groups or forums that you are active within that point back to your site? Maybe you have been an active member and each time you posted, your signature pointed back to your website. Or, maybe, people are discussing something on your site and you are getting lots of traffic from specific groups on the web. Once you know what's going on, you can exploit that market by visiting these places more often and becoming the resident expert there for your industry.

Social Networking Sites

 

Places like Facebook and MySpace can be a great way to introduce yourself to a great number of people. But, they are not the place to solicit people for business or you will be banned from the site. So, although they will be part of the strategy to create a web where traffic comes from other areas to your site, it will probably need an intermediary step of a personal blog to keep you from getting in trouble for soliciting people.

Affiliate Marketing

 

If you have an affiliate marketing program that offers great benefits to the seller, you can easily have people competing to put backlinks to your site on their websites through your affiliate marketing program. Each one of those links cost you absolutely nothing and can even generate sales. Once the sale is made, then you might have to pay a commission, but until then all that traffic they generate for you is absolutely free. You can learn how to set up your own affiliate links through affiliate directories like cj.com or clickbank.com.

Video Marketing

 

You've probably gotten a few emails with funny videos or seen them posted on YouTube. Videos are quickly becoming the most viral product out there. They can be created easily these days by anyone and they can be brief enough to capture the attention of even the busiest of people. If people really find the video enchanting, funny, or helpful, they will comment on it, rate it, and even email links to their friends or post it on social networking sites. If it happens to be your video, and you have posted the link to your website at the end of the video as the closing screen, you can expect megatraffic to run straight to your site. So, posting videos on other areas of the web is an excellent strategy for gaining new traffic, if not a stampede of traffic if it goes viral.

Classified Ads

 

Just like newspapers have classified ads, there are many places on the web that will allow you to post classified ads for your products or services. Places like eBay and Facebook's marketplace are two third-party places where you can go and submit a classified ad. Some places, like eBay, you pay for the classified, but Facebook's marketplace is free for anyone to use. You may even see classified ad areas in forums like digitalpoint. There, you can advertise particular products like websites or domain names you are selling without having to pay to list them.

Directories

 

There are numerous online directories that help to bring maximum exposure to your site and categorize your website to make it easier for others to find. Many of them are free to submit your website to and can produce astounding results in traffic increase. Once you submit, it may take a few months for the entry to show up, but once it does, you will have a larger exposure on the web that goes directly back to your website.

Using Some Old Features

 

You do want to use some of the same features we discussed for blogs for your website. You want to add RSS feeds and submit relevant pages to different news sites. You do want to do social bookmarking on your website pages. And, at every chance you get, your blog should continue to guide the attention of the reader to products or services available on your website.

Strategies

 

Okay, so you go out and you do the following when you set up a website:

 

1. You write interesting content for your site using keywords,
2. You bookmark the pages,
3. You advertise your website and products on groups,
4. You submit your website url to free directories,
5. You link your blog to your website,
6. You link your social networking sites to your blog,
7. You add video content and upload it to YouTube,
8. You add an affiliate marketing program for your products,
9. You advertise through classified ads,
10. You set up RSS feeds and make sure they are updated properly.

 

Now, for other strategies, you can start to bring in even more traffic from those areas that respond best. The way you do that is to carefully monitor the incoming traffic with Google Analytics. This free tool will give you a great overview of where your traffic is coming from and how to best exploit that market. All you have to do, is understand what that particular segment of your traffic desires and what bought them to your website in the first place. Than just provide more of that and see your traffic grow, and with it, your sales.

 

The best way to attract sales to your pages is to attract traffic first, and then learn how to keep those people coming back. Social networking sites are particularly sticky because people like to engage other people online. It gives them a sense of community. You can build your own community within your own website and this also will give your website a degree of “stickiness.” This is much easier to do now, than ever before. Places like ning.com can help you set up community sites using templates and features that reel people in quickly. You do want to get rid of any reference to ning.com in the final version so that people don't take your great idea for a website and start their own, once they find out how easy it is to do.

 

If you're not into building your own community site, you can let other people do it for you and then just harvest that traffic back to your site. Simply join multiple social networking sites that offer community and then make your presence felt for a pronounced period of time. If you don't want to spend too much time filling out profiles and generating content on other social networking sites like Facebook or MySpace, Twitter is a great way to start socializing without too much effort. We'll discuss this more on the Chapter on social networking. Anyways, once you engage people as a resident expert, they will follow your signature line back to your website and find out more about you and your products.

 

Always seek to stay abreast of what is new in the World Wide Web and any new portals that are ascending fast in new membership. Once you locate portals with a great deal of attention, you should join them, add a profile that describes you and is targeted to your business. Then, you should check out the profiles of other people online and start to use whatever gadgets or strategies they are using to increase their friends or influence. You may think you only need to be present for one of these portals, but the more you join, the more exposure you get. The more people find you easily on the Web by typing in your personal or business name.

 

 

 

Leon Edward

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