« Small Business Mistakes | Main | How to Start a Small Business Online Step by Step »

Strategic Online Marketing

Online marketing is like gold for those who know how to use it correctly and a black hole for those who do not.

The most successful endeavors are based on strategy. Decisions are made with the end goal in mind and follow a logical path based on available resources, opportunities and the personal characteristics of the target audience. This method offers more control, reduced expenses and most importantly, increased customer loyalty.

First Things First

Anyone can establish a website or blog but it is presentation that counts. On average, people make the decision to stay or leave a site within three to five seconds. Marketing and SEO strategies may drive visitors to a page; however, it is what they find that will entice them to stay or click to a competitors site. Marketers can turn casual surfers into loyal visitors by investing in the website or blog first and outside marketing venues second.

Make a good first impression by using colors that are visually pleasing and true to the site’s purpose. For example, yellow sings adventure, blue conveys trust and purple signals creativity. Avoid flashing lights and gaudy animations that distract and confuse. Grab the viewer’s attention with a headline or picture that is unique and engaging. According to the research, 80 percent of web users scan rather than read. Market to this preference by highlighting key points, using bulleted text and by maintaining plenty of whitespace between page sections so visitors feel relaxed rather than overwhelmed.

Market to Your Audience

Bypass the trial-and-error pitfalls by exploring the habits, likes and preferences of the target audience. Never devise a marketing strategy based on assumptions. For example, a Pingdom research study indicates the average age for Facebook users is 40.5 and trending up, whereas the average age of Twitter users is 37.3 and trending in the opposite direction. Marketers who assume everyone prefers Facebook are apt to fall far short of their marketing goals.

Rethink the Old

Once upon a time, banner ads, cost-per-thousand impressions (CPM) and cost-per-click advertising (CPC) ruled the online marketing space. The story has changed. Today, these one-time favorites have a success rate of less than 1 percent. Perceptive Net users are on the hunt for the genuine and usually ignore the obvious and sometimes annoying. The real hate is reserved for pop-up ads because they are intrusive, disruptive and they block the content the visitor clicked on the page to see.

Social Media

Love it or hate it, social media is a driving force behind current marketing trends. According to the 2013 State of Inbound Marketing Report, web surfers spend 27 percent of their online time on social networking sites. Pingdom reports that 22 percent of Net users make buying decisions based on recommendations from social media sites.

Knowledgeable marketers use these trends as an investigative tool. It is easy to find out what others are saying simply by typing the company name or product in the Twitter search bar and then reading the results. The same holds true for Facebook, Pinterest, LinkedIn, and Google+.

Every marketing dollar spent leads to an opportunity gained or an opportunity lost. Maintain a high effort-reward ratio by staying abreast of current trends and by devising customer-centric online marketing plans.
 
 _____________________________________________________________

INSTANTLY INCREASE YOUR SALES
...by plugging your products and services into TripleClicks. - We take you global! Reach millions of potential customers worldwide on one of the fastest growing, international e-commerce sites on the Web.

- We put the marketing muscle of over 200,000 SFI affiliates to work for you, promoting and selling your products and services in over 20,000 cities in over 190 countries!

- Simply sign up, submit your products and services, and get ready to take orders! It's quick, simple, and there's no risk because you pay nothing unless we get you sales.

For complete details, go to: http://www.profitsup.biz

___________________________________________

To Your Success,

Leon Edward
P.S.
 "The main difference between internet entrepreneurs and work from home small business owners who succeed online and those that do not is having the correct information,awareness of powerful web business-building resources and most importantly taking action on this knowledge. " - International Association of Home Business Entrepreneurs

Leon Edward is the blog owner and webmaster of  http://www.HomeBusinessIT.com

For more Information on
Starting a home based business, click here | Funding, Grants, New Business, click here | Home Business Management, click here | Fnancial Records for home businesses, more  | information here | Free Trial, Wholesale Products to sell online, click here  | How to list items on eBay, here | Types of Corporations, click here | Organizing a Home Office, click here | Internet Business Strategies, click here | Internet Marketing Blog, Articles, here |
Sole Propriertotships , here | Time Management tips for home business, here  | A Business Plan Tips , here | How and When to Incorporate, here | Offshore Corporations, here | Home Business Marketing Ideas, here | What Sells Well On eBay, here | eBay Basics , here

More Energy than money?
Learn How to Turn 5 hours a week into
$500 per month, just visit http://www.StartAHomeBusinessFree.com 

Every year, the government--local, state, and federal--gives away millions of dollars to people just like you for new business ideas. Leon Edward shares information on government funding, Federal, State ,Local Grants , Home Business Management, Setting up a home business ideas, affiliate marketing software and business plan, Grant Money To Start A Business , where to find start up business grants, sources, how best to fill out applications, grant management step by stoep tips, setting up a business steps at his website http://www.business-idea-grants.com

Selling Online? Find Wholesale Products To Sell at products to sell on eBay 

 For More  Visit grants for new businesses, Internet Business Bloghow to get money to start business,    , small business record keeping software ,   Affiliate Marketing Online Business

New people are succeeding in opening their own online niche store  or supplying what sells well on eBay . Get A Free Trial for Wholesale Products To Sell at  Products To Sell On eBay . Start with eBay Basics


[Click Here] for related home business and online marketing information,  Successful Internet Business Ideas Tips | Successful Internet Business Models , $1 and Free Trials ..Internet Millionaire Coaching Step by Step | Reviews
[Click Here]

 

Attract Money, Success, Love, Anything You Desire !

Get Your FREE Mind Movies and Create Your Ideal Future. Visit my special offer link at
http://www.mindmovies.com/vid1-2/?13757

Learn hottest technique for internet marketing at Video Marketing

Learn the vital aspects about legitimate home businesses in a FREE comprehensive special report  and Internet Business elibrary, visit http://www.homebusinessit.com/newsletterI've joined top earners on the internet with  Online Business Ideas

Learn to  Day Trade click here , Beginners Day Trading Information click here   , Click here to Learn Affiliate Marketing , Click Here for Home Business Management 

Vacation More, Travel more with family and friends. Learn to budget vacations and save while still getting great vacations. visit Cheap Condo Rentals .After you make tons of money, you may want to visit my  cosmetic surgery website , maybe a tummy tuck  .  Visit Leons Increase IQ improve brain website , increase concentration, be smarter. entrainment cds

Being Rich and Successful is great but you must remain healthy and happy. Maintain your health  as you age , visit my anti aging health website with anti aging foods, age specific anti aging exercise, resveratrol health info, resv anti aging or purchase resveratrol and  affordable  anti aging HGH .


Finding A Job In A Recession can be tough ,  learn or update your computer and business skills at office online training with MS Office Training
but here is what is easy...

Use you subconscious mind  and Brain Power to Stay Healthy and if you know someone who needs help after a head injury or stroke, send them to hemiparesis ... Try Brain Fitness Software

For entertainment and fitness, visit these video and social blogs:

http://www.zumbaonlinevideos.com , http://musclebuildingworkout.net/ , http://buildmuscletalk.com/ , http://rcvideosonline.com/ , http://dogsandcatsblog.com/ 

 


Hosting by Yahoo!