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Word of Mouth Business Marketing

Social marketing and networking has changed the face of marketing forever.  All it takes is one person to “Tweet” a complaint online and suddenly your customers are vanishing.  How many times have you heard someone say they posted a complaint message on Twitter or Facebook about their local cable company or another company and within 10 minutes, they’d been contacted by the company and had a resolution to their problem? 

 

That’s because of the immense power of the public.  Word of mouth marketing can make or break a company quite fast. 

 

The opposite is also true in that a positive tweet or Facebook post can skyrocket a business overnight -sending hundreds of people to visit your business website from one intriguing or powerful post.

 

Word of mouth marketing is marketing that quite simply happens when someone talks about your business product or service.  And as we’ve already mentioned, word of mouth marketing is often based on customer satisfaction. 

 

Satisfaction is inherently linked to your honesty and integrity.  If you mislead a customer, intentionally or unintentionally, they can and often will tell others about your dishonesty. 

 

For example, word of mouth marketing might be talking to a friend about where they have their website hosted.  They tell you a story about how they were motivated to try ABC Company by a coupon they received.  However, the coupon didn’t include about $20 of annual fees.  It was misleading and it ticked them off. 

 

People are MORE THAN HAPPY TO SHARE THEIR GRIEVANCES.

 

They’re also happy to spread the word about companies they feel positively about.

 

That is the power of word of mouth marketing. 

 

While word of mouth marketing implies speaking, that doesn’t have to be the case.  Referrals, testimonials, and endorsements are all word of mouth marketing.  A blog post that refers to a particular business is considered word of mouth marketing. 

 

Word of mouth marketing is based on giving people something to talk about.  When you’re honest, and every practice, every single marketing piece is authentic and transparent, (a concept we’ll talk about in a later chapter), you’re on your way to long standing success.  It can be a really great product or service, a funny ad, or a celebrity being photographed with your product in their hand the end result is people are talking, (or emailing or blogging or sharing videos) about your business. 

 

There’s something else positive word of mouth marketing accomplished…credibility.

Leon Edward is the blog owner and webmaster of  http://www.HomeBusinessIT.com where you'll find internet business ideas and home business management info , legitimate online business reviewed , home business management and marketing information where you can even get step by step  affiliate marketing training to start your own affiliate marketing online business

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