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What Are Hot Trends from Google?

Ok . . . so just what are these hot trend things?

In my estimation Google should have named their "Hot Trends" service, "Hot Fads" or "Hot Micro-Trends.  Primarily because prior to Google Hot Trends, it was commonly accepted that a trend was something that somehow becomes popular within mainstream society over a long period of time. It is the direction of a sequence of events that has some momentum and durability.

However we are more concerned with tracking something that somehow becomes popular with a portion of mainstream society over a short period of time.  That ability gives us the power to tap into that portion of mainstream society quickly to generate quick, passive income.  By passive I mean there is no sales effort we personally make to receive an income from tapping into people that have "Jumped on the bandwagon" showing their interest in a certain fad or micro-trend.

In plain language, a trend is usually caused by the "Band wagon Effect".

The Bandwagon effect, also known as social proof or "cromo effect" and closely related to opportunism, is the observation that people often do and believe things because many other people do and believe the same things. The effect is often pejoratively called herding instinct, or the herd mentality, particularly when applied to adolescents or even adults having similar particular interests. People tend to follow the crowd without examining the merits of a particular thing. The bandwagon effect is the reason for the bandwagon fallacy's success.

The bandwagon effect is well-documented in behavioral psychology and has many applications. For our purposes we will be capitalizing the band wagon effect that causes "Micro-Trends, or daily trends of interest. The general rule is that conduct or beliefs spread among people, as fads clearly do, with "the probability of any individual adopting it increasing in direct proportion to those who have already done so".

As more people come to believe in something, others also, "hop on the bandwagon", or indicate interest in the Micro-Trend regardless of the underlying evidence. In short, the bandwagon effect creates buzz about a Micro-Trend.

What Are GOOGLE Hot Trends

Unlike what was commonly accepted as the definition of hot trends that require time to develop from fad status to trend to hot trend, GOOGLE has probably single handedly changed what people think of when they hear the word "Hot Trend".

Google's Hot Trends is a measurement of Google search trends. It is similar to Google Trends and Google Zeitgeist, except that it is updated multiple times per day.

The service does not measure the absolute popularity of search terms, as these don't tend to change much over time. Instead, Hot Trends looks for terms that have rapidly gained popularity relative to their previous rank or the previous average number of times a term has been searched for on Google.

What Google's Hot Trends and other Google services like Google Insights and Googles Check Out Trends allows us to do is; identify items of intense interest online and make determinations as to whether or not those items of interest can be quickly capitalized on using a system that will attract large amounts of traffic to a monetized blog this system allows us to deploy quickly.

Google Trends - A Different Purpose Than Hot Trends
With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories and in which geographic regions people have searched for them most. (Per Google - See "Source:" below.)

Here is How Google Hot Trends Works (Source: Google)

Hot Trends reflects what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like 'weather,' Hot Trends highlights searches that experience sudden surges in popularity, and updates that information hourly. Our algorithm analyzes millions of web searches performed on Google and displays those searches that deviate the most from their historic traffic pattern. The algorithm also filters out spam and removes inappropriate material. For each search, Hot Trends shows related searches and a search volume graph. The page also displays news, blog posts, and web results to give context about why a search may be appearing on the Hot Trends list. You can also choose a date in the past to see what the top Hot Trends were for that date by clicking change date.

Source: http://www.google.com/intl/en/trends/about.html I highly recommend you read this entire page so you are familiar with both and what they do.


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