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Why Guaranteed Gamble Offers Work

Why would this strategy work? Why does the lottery work? It's based on the premise that people can get something for nothing, if they're just willing to take a little risk. So, in your own way, you are saying: "I dare you to take me up on this offer!" They will assume you are taking all the risk and they are going to either end up with a product or a free product.

This offer especially appeals to people who really like to take risks for the sake of big gains. This can be an entrepreneur, an athlete, or even activists. Appealing to the passion of the moment and engendering their participation ethos will put them right in the moment to buy your product.

In actuality, if you craft your offer properly, you can manage the risk so that if the gamble doesn't work on your behalf, you have insurance to offset the cost of your losses. Or, you can offer to give some infoproducts for free to buyers of a related product, if a certain event or something that you bet on comes true. This will still be seen as a great deal, especially if you normally sell the infoproduct for a high dollar amount.

Giving away an infoproduct is one of the safest ways to implement this strategy because you don't really have to pay to create a new one, you just make a copy. You don't have to pay to deliver it either as you can email it. And, it gives you an excuse for collecting the emails of people who may be purchasing a product from you that might not otherwise want to offer it to you.

As long as they agree to this offer, you can add to the terms of the agreement that they agree that their email will be used to deliver the free product, if the event occurs, and to send other offers and promotional material.

Then, if the event occurs, you do a mass mailing claiming shock and dismay, but you also have a whole lot more people on your direct contact list too. And, it cost you nothing to produce - even, if you lose the bet.
So, you can offer an outrageous offer and still make out like a bandit yourself!

Leon Edward is the owner and webmaster artof Internet Home Business where you'll find legitimate online business ideas , home business management and marketing information where you can even get step by step  affiliate marketing training to start your own affiliate marketing business
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