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Yahoo Buzz Internet Marketing

Yahoo is the second ranked Search Engine with 20% of all web searches, and Yahoo Buzz tracks the Top Searches on the Internet and calculates the Buzz based on several factors such as Searches, Votes, and Emails. So this is really a good indicator of What 's Hot On The Internet. However, it is based on different scoring factors than Google Hot Trends.

Like Google Trends which tracks what's hot by the minute and posts changes almost hourly, Yahoo Buzz tracks not only what's hot today, it also keeps a running log of what's hot over time. http://buzzlog.buzz.yahoo.com/overall/

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
 

Though Yahoo Buzz still says "Beta" in its header image, it appears to have been well received since it was launched for public use several months ago.  It seems to be getting enough usage that Yahoo! will keep it going which is good for us.  Why; because it gives us another source besides Google to confirm Google's data on a hot trend. 

Putting a BUZZ button on a blog you set up on your own domain using WordPress that is branded as a news resource or news commentary blog can also mean extra traffic. Something to consider if you see there is some life in this hot trend or the subject of the hot trend is regularly in hot trends.

You will also be pulling information from the previous style Buzz Log which they now call the "Buzz Index", and is still in operation here:
http://buzzlog.buzz.yahoo.com/overall/

As far as how Yahoo! Buzz scores trends, here is what Yahoo! says:

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
I highly recommend you read the FAQ Section here:
http://buzzlog.buzz.yahoo.com/faq/

So here Is how I use Yahoo buzz when doing hot trends research.  I go to the "Buzz Index" where you see the overall scores http://buzzlog.buzz.yahoo.com/overall/  If I find a hot trend on Google that looks good, and I also find it on the Yahoo buzz index, even if it just got hot today on Google, what you see on the Buzz Index is always 24 hours old. If the hot trend ranks high on Google and Yahoo, I know it has been searched heavily for at least 24 hours and therefore might have more staying power than just taking Google's word for it. It doesn't take but a second or two to check it out.  In the cases where the hot trend is listed on both, I have a bit more confidence the hot trend will be worth my effort.

 

 

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