Search Engine and Directory Submission - Where, How, When
Free listing is available with some major search engines such as Google, AltaVista, and WebCrawler. As stated earlier, even after submission of your website, a listing is not guaranteed. Generally, it takes up to 2 to 3 months to be listed after submission (Though we will get into some ways around that later). A recent research concluded that the audience potential for websites submitted through free search engines is about 59%.
Some search engines charge a nominal fee for every URL submitted. You are more likely to get favorable results by submitting your website to a search engine with paid inclusion. Ask.com is the most popular search engines in this category. Once you submit your website with these Search Engines, your website is most likely to be listed within a week. The Audience potential for paid search engines is 100%.
Search engines generally list pages of ten to twenty results per page. Most search items will return thousands, if not hundreds of thousands, of results. The key, however, is to get listed among the top 20 results if you expect to get any significant traffic through search engine results.
There are two methods of submitting your URL to Search Engines. One is to use Search Engine Submission services such as “WPromote.com”, or Microsoft Submit! Again, consider your budget. Another is to submit your URL by submitting it individually to popular Search Engines and thus avoiding the fee charged by submission services. The prevailing counsel is that manual submissions should be made to the top five search engines or so and one could use automatic submission services for the rest. However, do your home work by Comparison shopping.
It is possible to submit your URL to search engines for free. At the same time, you have to keep in mind that there are premium programs offered by some search engines that assure listing or provide better positioning in ranking. Some use of paid listing programs is recommended if you wish to receive serious traffic on your website from the search engine immediately. Paid Listing Programs are explained later in this chapter.
Free submission could result in much lower traffic, a low rank and positioning amongst the results returned, and a longer period of time before your website actually shows up in the results returned by the search engine. Also there is no guarantee that your website would be included with these free services. To avoid these issues some search engines offer “paid participation” that guarantees high traffic and ranking for a fixed fee per year.
Formulating a Search Engine submission budget is crucial. It should be such that you have the best possible combination of free submission, paid submission and paid placement programs. Again, that’s if you can afford paid submissions.
How much would you like to spend on this exercise? If the budget is limited, options such as some of the paid programs, advertisements, expensive directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts.
The key is to strike a balance between free and paid programs that yield maximum ROI. You should submit your website to all the free search engines such as Google, AltaVista, and WebCrawler, and Yahoo Directory ($299 a year). Apart from these, you should think of submitting your website to a couple of “paid participation” or “paid placement” programs such as Google Adwords and Overture, which are discussed later.
Google is probably the most widely used web spider/crawler search engine. One way of letting Google automatically detect and include your web page URL is as discussed in the above paragraph. Submission to Google through its free listing program can be done using the Add URL form available at: http://www.google.com/addurl.html
Do not overlook: GOOGLE Webmaster Tools
Having mentioned that, there is no guarantee that Google will include a web page submitted to it by either of the free methods. Also, it might take as long as a month before Google lists your web pages. (But pay close attention to a way around this later in this course.)
Google has advertising program called Adwords that offers you a combination of paid listing and positioning of your pages in search results. Paid listings in Google appear above and to the side of its regular results. These are discussed in detail in the section on Paid Placement programs.
Google allows maximum 5 to 10 web pages from a website to be submitted per day.
Other web crawler search engines with both free as well as paid submission services are discussed below. The free submission method for these search engines is very similar to those described in the case of Google.
The Add URL page for Fast Search: http://www.alltheweb.com/add_url.php
With this it might take up to six weeks until your web pages show up.
Fast Search’s paid submission service cannot be accessed directly by you.
Fast Search also provides Bulk Program wherein you can add thousands of web pages at a time. A small fee is charged every time someone clicks on your web page listing.
This is owned by Ask Jeeves, (Same as Ask.com), one of the popular search engines. Additional pages can be submitted at $18 per page. Paid service can be accessed at:
Ask Jeeves/Teoma Site Submit - http://ask.ineedhits.com/
As discussed with other search engines, free submission might take more than a month until your web pages show up. An automatic submission through submission software may not work with this URL, as it requires insertion of a specific code that is displayed on entering the submission page.
Basic Submit for Yahoo is here
https://siteexplorer.search.yahoo.com/submit
This is the basic submit service which enables the clients to add or remove up to 5 URLs at a time from the AltaVista global database. URLs will generally be evaluated within four to six weeks of submission. Basic Submit is a free service. As discussed with other search engines, free submission might take more than a month until your web pages show up. (There is a way to significantly reduce that wait time we’ll talk about later.) An automatic submission through submission software may not work with this URL, as it requires insertion of a specific code that is displayed on entering the submission page.
Fortunately, there are ways to verify and whether your site has been listed or not. This is described in the section on “verify and monitor listing”.
Directories are very popular and are widely used by people as a source of information. Web crawler search engines may also have better chances of finding your website if it is listed with any of these directories. Most of the directories charge a fee for listing your website. Some sites such as Yahoo offer free submission as well.
An important aspect of submitting your website to a directory is to have a 25 word or less description of the website. This allows the web crawler search engines to efficiently find and include your website.
Yahoo and Open Directory Project are some of the most popular directory services on the World Wide Web.
Yahoo provides two submission options: Free submission known as “Standard” and paid submission known as “Yahoo Express”. The free submission cannot be used for commercial websites. Also, with free submission there is no guarantee that your website will be approved for submission.
Submission of commercial websites can be done with Yahoo Express that has a fee of $299 per year. Although a majority of websites are accepted in this category, note that, paid submission also doesn’t guarantee acceptance of your website. It only ensures an answer whether your site was accepted or not. For non-commercial websites there is a one-time fee of $299.
For submission of free non-commercial websites you will have to fill out a submission form that is displayed once you click the “Suggest a Site” link at the bottom of each category. In case of paid commercial websites you would have to fill out the submission form that can be accessed at
http://add.yahoo.com/fast/add?+Business
LookSmart provides listings used by the very popular MSN Search service and AltaVista. Hence, like Yahoo, it is essential that you submit your website to LookSmart. LookSmart also provides two options for submission: Free submission for non-commercial websites and Paid submission for commercial as well as non-commercial websites.
LookSmart paid submission charges you a nominal fee every time a click is registered against your website. In other words it is Pay Per Click (PPC) advertising.
http://aboutus.looksmart.com/p/aboutus/advertise/
Once your website is approved for submission, you can submit your website by using the “Manage” link at the top of each of the categories.
Having your website listed with Open Directory is essential. It provides results to Google, AOL, and Netscape Search. Open Directory DMOZ doesn’t have a paid submission service. Commercial as well as non-commercial websites can be submitted to Open Directory absolutely free of cost. DMOZ however, has its drawbacks.
There is no guarantee if and when your website will be approved for submission. Having mentioned that, Open Directory does generate high traffic for your website, once approved. Thus, submission to this directory is worth the uncertainty involved.
There’s great information regarding DMOZ and its submission policies at this page…
Submission can be done by using the “Add URL” link at the top of each of the categories. Generally, if your website is accepted, it would appear within the directory in about three weeks’ time. If rejected, there is no limit to how many times you can resubmit your website.
These are three most important Directories on the World Wide Web. Getting your site listed on each of these is a must as it can lead to a significantly large audience for your website.
The maximum length of the Title of the website should be 60 characters for Yahoo and 100 characters for Open Directory DMOZ.
Description of your website is essential for submission to any Directory. The maximum length of this description for Yahoo is 25 words or 200 characters and 25 to 30 words for Open Directory.
Yahoo requires that you submit the Title, Description, Your name and Email for website submission, whereas Open Directory only requires the Title and Description of the website.
Yahoo allows a maximum submission for one category per website; LookSmart and Open Directory allow a maximum submission for one category per URL.
There are currently hundreds of search engines out there, most of them are not much more than an advanced FFA (Free for All link) pages. You should not submit your site to each of these. The best strategy to follow is to use automated submission software as discussed earlier for the Search Engines that are less popular, while hand submitting to the top 5 to 10 Search Engines.
Beware of the ads such as 'submit to the top 500 search engines for only $99', because generally only the top 10 will drive traffic to your site. It doesn’t take much time to manually submit to these top engines and your $99 could better be spent on overture.com or buying ads in e-zines or whatever.
Not to mention the fact that these sites actually might get you in big trouble because when they say that they will submit you to 500 search engines, what they usually mean is that they will submit you to a few search engines and a few hundred FFA and classified pages. These pages are overrun with garbage, pornography and horrible content that you don’t want to be associated with. They also have bad rankings from Google and if Google deems that your site has a bunch of links from FFA pages, they may doc your sites ranking for it.
This is why it’s important that you watch where you submit your sites and keep you focus on high quality submissions so that you rankings increase and the links you get are valuable to the search engines that are ranking you.
This one tip for taking extreme care in where you allow your site to be submitted could save your bacon when it comes to getting listed and attaining high rankings through the use of high quality links.
At the moment the top ten search sites - meaning both directories and search engines account for just over 93% of all search engine traffic. The other 6 something% is made up of hundreds of sites claiming to be search engines. Even at that the 11th - 15th biggest search engines make up most of that figure. So what are the search sites you need to concentrate on? Some of the top search engines are discussed above. There are a few others which are also quite popular. The following is a suggested list of the top 5 search engines and directories.
Google.com
Yahoo.com
Dmoz.com (ODP)
MSN
Altavista.com
- Leon Edward
Leon Edward helps people to start, build, market and promote internet home business and ways to earn money at home at http://www.HomeBusinessIT.com Get Your free legitimate internet business kit bonuses and training articles, visit http://www.homebusinessit.com/newsletter/
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