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Twitter and IM Business

let's talk a little about how you can start building

a large network of friends, clients, associates, and customers

using the social networking website Twitter.


Many new users of Twitter are constantly asking how they can use

the site more effectively for their business and since the site has

grown into an Internet mega monster that is globally known and

talked about, they are right to ask. The fact is Twitter is a fantastic

tool for your IM business.


Internet relationships are very different from actual personal

relationships. They are based primarily on like, know, and trust.

Many people are reaching out to others through social network

websites like Twitter, Facebook and many others.


If you are new to Twitter you may not realize that you can create

your personal or business brand and virtually dominate your

market, simply by building a list of followers.


Let's talk about some of the ways you can you achieve this.


Once you've set up your Twitter account you will want to work on

your profile. This way you can quickly customize the look and feel

of your page. You will want to pay close attention to your one line

bio. Because this is what people will read before they decide

whether or not they want to follow you. You will only have 160

characters to describe who you are and what you do, so you have

to make it good!


The next thing you will want to do is get ‘followers’. If you have

business contacts that are already using Twitter, invite them to

follow you. Put link's in your emails, on your websites and blogs

asking people to follow you. You could even put your Twitter url on

your business card, so that you can gather followers offline as well.


Don't be shy tell everyone you meet about your Twitter page. Make

is sound exciting and let them know that you will be sharing

important updates, great tips and information with them if they

follow you. You may be surprise to find out that almost everyone will

click the follow button just to see what you're up too!


Another thing that I feel that is important especially for Internet

marketers is to seek out and follow the ‘gurus’ and the powerful

users of Twitter. This will benefit you in more than one way. It will

give you a bird’s eye view of what they’re doing on Twitter, so you

can learn how to improve your own results and it will also put you

in front of all the people they are in contact with.


Curiosity, you can't fight it, so you may as well take advantage of

it. People are curious by nature! They like to see who is following

who, so often they will click on the links and check out the followers

of people they know and follow them as well and by following the

leaders, so to speak you may naturally end up will new followers

as well. Just try and keep your target market in mind when you

choose ‘gurus’ to follow.


Now let's talk about meeting even more people and making

hundreds of new friends by using 'retweet’s’.


With this method, you take the original twitter message someone

else has posted, and rebroadcast that same message to your

followers. When broadcasting the message, you should definitely

give credit to the original poster.  I know at first it may sound like

this will only be good for the original tweeter, but retweeting can

actually benefit you just as much if not more because;


1.  It provides more value to your followers.


When you provide value to your followers, you make them happy!

You are also more likely to attract followers. Providing quality

content is always a great way to build your business no matter what

platform you use.


2. It will benefit your brand.


If you point a reader to a source if good information that is truly

relevant and beneficial to them, the amount of trust that they have

in you will increase.


3. It will help you build relationships with the original posters.


Retweeting someone else’s content is an act of kindness, and for

the most part bloggers like to return the favor. You shouldn't expect

someone to retweet your content just because you retweet theirs.

Just keep in mind that your chance of being on the other end of a

retweet increases as you retweet.


Retweeting is all about providing value to your followers so if you

want others to retweet your post then you want to make sure that

you are providing them with quality content worth tweeting about.


The bottom line is retweeting is a great way to add quality and

value to your Twitter page. If done right, retweeting can help you

educate your followers, build your personal brand, increase future

traffic, and connect you to other great people in your niche.


Just be careful if you use it incorrectly, retweeting can actually hurt

your personal brand and future traffic. You want to treat your

followers like gold. Don't ever send them to inappropriate

websites or spam them with one sales pitch after another.


Remember you want them to like what you have to say, so they will

follow your lead. Then when you do recommend something to them

you will get the results you are looking for every time!


That's it for today's lesson. Now go to Twitter and start building

your followers by providing them with great content that they will

love you for!



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