« The Importance of Opt-in E-mail Leads in Network Marketing | Main | Using Keywords and Keyword Phrases Effectively »

FREE Content for Websites, Ezines, Ebooks...

FREE Content for Your Website

Articles by Leon Edward found on this blog below can be posted on your website, in your ezine simply by copying and pasting  but you must include the author's resource box either below or above the article.
The author's resource box appears between the lines

About the Author
Leon Edward helps people start and grow an online business income and writes on marketing, promotion, residual income and provides FREE content for websites and ezines. Search ideas, reviews, case studies, articles, opportunities and an eBiz  Blog at his website http://www.HomeBusinessIT.com

 Note the link on websites should be live, clickable.
Also, It's not required but please email me at freecontent@homebusinessit.com and let me know your website. I also may want to exchange links.

 

*******************************************************************************

Researching InformationTo Develop Your Unique Content

We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we waste time on things that have no added value. Bummer.

When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere.

If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal amount of time and effort.

First of all, think about a subject in which you are interested. Let's say it's horticulture. Now if you're not aware of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content.

So let's go exploring...

1 - Google has lots of tools besides just web searches. They let you check the news. (http://news.google.com) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there.

2 - Google also has "groups." (http://groups.google.com/) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? Because you can see what it is about horticulture that lots of folks are interested in.

Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want?

Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/

3 - Next method: Do this search (keeping in the punctuation as written):

+horticulture +free +filetype:pdf

As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format about your subject.

Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"

4 - Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.

When you do the search, you don't want to click the link that takes you to the listed site. Instead you want to follow the link that says "Site info." When you do this, you'll find a section called: "People who visit this page also visit." This can be very valuable because it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want.

These are just some of the easy ways to branch out your explorations and find gold to weave into golden braids.

Golden searching... :)


About the Author...

Leon Edward helps people start and grow an online business and writes on marketing, promotion, joint ventures and home internet business residual income. Search ideas, best of web articles, opportunities and an internet business blog at his website http://www.HomeBusinessIT.com
**************************************************************

 

Writing Effective Emails

You have joined a great business and you want to create a downline to make it a success. Or you have found something that you believe will interest a good majority of the web users.

You make your decision to begin a mass emailing campaign. Have you got what it takes to write an email and get the replies flying in?

Most of us send out emails almost every day we do it so often with out even thinking about it, as a result they are often written and sent out less than perfect and fail to produce the desired result.

The purpose of sending out mass email is usually intended to attract visitors to view a website rather than make a sale, therefore it is important to take your time and define your aim precisely before writing the email.

Keep it simple and brief; avoid using long or technical words as some people may not understand them. Do not use three words where one will suffice. If the email is long and full of waffle boredom will set in and without a doubt it is likely to be deleted before reaching the end of it.

The opening paragraph is vital. If it does not click with the reader right away you have wasted your time sending it.

Even the best writers spend time editing and rewriting their article or email.

Start with an eye catching headline. It might be a question or statement. You must grab their attention right away. Look at it from your readers point of view, is it forceful enough or exciting to make you want to read on and discover the end result?

Headlines hook prospects and lead them to the next line. There you start to build their interest to ensure they read the next sentence... and each subsequent one.

You might even find it is worth offering a free gift or a monthly newsletter that would help their business. There are plenty of free e-books on the web that you can give away.

If the intention of your email is to make a sale then offer a guarantee or a full refund this should dispel any fears they may have.

A cheeky way to test out your email is to send it to a couple of friends who are interested in business, add a message at the end of it and ask them to email you.

If you don't receive a reply then you know your email was discarded before they reached your message, it is then a good idea to edit your email and remove any unneeded text.



About the Author...

Leon Edward helps people start and grow an online business and writes on marketing, promotion, joint ventures and home internet business residual income.
Search ideas, best of web articles, opportunities and an internet business blog at his website http://homebusinessit.com
********************************************************************************

Using Forums to Boost Your Online Business

There are many ways to boost your business online - writing articles, search engine optimization, acquiring incoming links - the list goes on; but one of the best ways which is often overlooked is to find forums relating to your line of business and join in with them.

Being a frequent participant on forums can increase links back to your website, increase your chances of being seen as an expert, increase your mailing list, sell more of your product, get new affiliates to sign up, make you new friends - in fact there's not a lot to be said against joining a few forums. However, there are some things to think about before you get started:

DO:

1. Research each forum before you join. Make sure it's relevant to your business and see if the participants are in your target market. Look at how much traffic the forum gets. How busy is it? - there's no point in joining a dead forum with very few posts.

2. Check the forum rules before you post. Some forums will allow you to post adverts for your business while others will object. Check if you are allowed to add a signature at the end of your posts - adding a small biography with a web link to your business is a great way to increase incoming links to your site and to get more traffic.

3. Be polite and treat everyone the way you would like to be treated. Even though you don't meet people face to face you will build up some great relationships if you take the time to give good answers to questions, to be helpful and to respect other people's opinions. And every post you answer adds to your reputation. Use your posts to give genuine, useful advice, not just to plug your business and you'll soon be looked on as an expert.

4. Don't be afraid to ask for advice - no-one knows everything and sometimes you will need help.

5. To make the most of your time on the forums, allow yourself only a certain amount of time each day. Read only the posts that are relevant and that interest you and post answers quickly before moving on. It's very easy to spend the whole day on forums and not get anything else done.

DON'T:

1. Never, ever use a post to blatantly advertise your business, particularly if the forum rules don't allow it. Nothing will damage your reputation faster than spamming a forum.

2. Don't go through the list of forum members, collect email addresses and send them unsolicited mail. At best you'll be banned from the forum and at worst the owners might report you to your ISP.

3. Don't ever get involved in a flame war (this is when a heated conversation on a forum boils over and degenerates into nothing but an exchange of personal insults). It might be really satisfying to say what you think about someone, especially if they've been getting on your nerves, but just imagine what other people will think of you if you do.


In conclusion, treat people online like you treat people in real life. Think of it as a networking event that's taking place on your computer and don't forget that other posts on the forums are made by real people with real feelings.

You already know how to make friends and new contacts face to face. Apply what you already know to online networking and you could be enjoying great success with a global audience.
About the Author

Leon Edward helps people start and grow an online business income and writes on marketing, promotion, residual income and provides FREE content for websites and ezines. Search ideas, reviews, case studies, articles, opportunities and an eBiz  Blog at his website http://www.HomeBusinessIT.com

*******************************************************************************

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.


About the Author

Leon Edward helps people start and grow an online business income and writes on marketing, promotion, residual income and provides FREE content for websites and ezines. Search ideas, reviews, case studies, articles, opportunities and an eBiz  Blog at his website http://www.HomeBusinessIT.com

*******************************************************************************

Autoresponders - Your Number One Marketing Tool

One of the key tools for anyone wanting to do business on the World
Wide Web is an autoresponder. It also is one of the most misunderstood
tools among those new to the effort – and sometimes even for those who
have been online for many years.



In its simplest form, autoresponders allow you to create a fixed
message that will go back to anyone who e-mails a specific address. The
most common use for this is the “I’m away from my office until 29 May
and will not be checking my e-mail until I return” type of message.
Messages of this type can be created within the control panel of most
ISP e-mail servers.



Autoresponders are far more versatile, however. Even the basic
autoresponder that comes with your e-mail account can be set up to send
a document or photo, even an audio or video file to anyone contacting
that address. This is the most basic form of using an autoresponder for
delivering a product, but it is not recommended for products you are
selling because of the lack of control. Basically, whatever you are
selling will be delivered to anyone sending an e-mail to that address –
whether they paid for it or not.



Third party autoresponders provide the kind of control needed for a
marketing or sales application. The good news is there are a number of
excellent autoresponders that can be used at no charge. Those that do
have a fee – whether a one-time purchase fee for a system you set up on
your own server or a monthly/yearly fee for one you access online –
typically are well within the budgets of nearly anyone trying to do
business online.



Perhaps even better news is that autoresponders are not difficult to
set up, even those that offer several levels of capability across a
broad range of possible applications. The largest and most popular
autoresponders often come with tutorials – some of them video – that
walk you through the set-up process step-by-step. Many also have user
forums or support systems that will help you if you get stuck.



The possible uses for an autoresponder at this level are legion. For
example, you can set one up to send out a newsletter to your mailing
list on a regular basis, another to send e-mails advising your list of
special sales, upgrades, new releases or other such information. Still
another autoresponder can deliver your digital product, along with
future patches or upgrades.



These different tasks actually can be set up using a single
autoresponder, even a single account, depending on the capabilities of
the system you have selected. Many of the free autoresponders allow you
to upgrade to a fee-based version, with far more capabilities, without
losing anything you already have created.



Anyone who thinks they may someday want to have a mailing list or sell
any kind of product – especially digital, such as downloadable software
or e-books – should make investigating autoresponders one of their
first and most important tasks. The more you know about them in
advance, the more prepared you will be to quickly and efficiently get
your business online.
About the Author

Leon Edward helps people start and grow an online business income and writes on marketing, promotion, residual income and provides FREE content for websites and ezines. Search ideas, reviews, case studies, articles, opportunities and an eBiz  Blog at his website http://www.HomeBusinessIT.com

*******************************************************************************

Turn one quick article into a hundreds years of free advertising and marketing

In one moment, can you create a legacy that will outlast you? I can, in fact, I have. I've written articles that will be around after I'm gone. They'll be reprinted and reused by new publishers trying to reach the target audience interested in my topic.



 

When an author creates an article, it becomes a permanent fixture, driving traffic and enticing new customers all the time. So the question is frequently asked, "How long will an article be available to the target market?" It's a fair question and one that is both relatively easy, and almost impossible, to answer. What happens to your articles once they are distributed?

 



 

~Posted on Websites~

This is the first destination that matters. Websites always need content. Webmasters love having relevant articles on their sites that will help their visitors make better decisions. The more you write on your subject, the more of an expert you will become. If there's a widgets website and your articles are all over that site, the target market interested in widgets are going to come to know you as an expert.

 



 

So when will the webmaster take your articles off the page? Almost never. Why would they? It's an additional page on their site that the spiders and their visitors alike appreciate having access to. That means that your link in the resource box is going to be reaching new widget audiences for years to come.

 



 

~Sent in Newsletters~

Publishing a newsletter is very popular, but creating enough content by yourself is difficult. When newsletter editors publish your widget articles in this month's newsletter, it is sent out to a group of people who have demonstrated interest in the topic of widgets. How did they demonstrate interest? They signed up for the newsletter. You could pay for an ad, or you could write an article. Articles are more interesting to subscribers than ads are, and you can demonstrate your expertise more fully with a well written article.

 



 

~Archived on the Web~

Many newsletters, in addition to being sent directly to the inboxes of your target market, are also archived on the website of the newsletter publisher, giving your article double exposure. Talk about better bang for your buck!

 



 

~Linked at Sites~

Don't underestimate the power of links. Sure you get a link from your article to your page, but here's something that many people haven't considered: A link from the widgets home page to the widgets newsletter which contains your widgets article adds a tremendous weight to the relevance of the link from your article's resource box back to your home page. This is a very advanced linking strategy because these links are pure ambrosia for the Google Spider.

 



 

These heavily weighted links generally show up 3-6 months after the newsletter has been sent out - giving you an unexpected bonus boost with Google Page Rank and Search Engine Results Position.

 



 

~Constant and Never Ending Submission~

New publishers and editors are always joining Article Marketer Universe, so your articles are constantly being sent out to new content sites, new newsletters and new article repositories. Your words are always being delivered to a fresh set of prospective customers.

 



 

~Article Directories~

Your articles are posted on article directories, and they are available forever. These sites want content and they'll keep your article around forever.

 



 

~Used by Affiliates~

Your article might also be used by your affiliates as they try to create new business for you. That means your article will show up on your affiliate's sites, in their newsletters, targeting another fresh set of prospective customers - or even new affiliates for you.

 



 

~Included in e-Books~

E-book publishing is entering a new phase of popularity. Free reprint ebooks and rebrandable ebooks are used to introduce newcomers to a given product space. Remember when you were new at your thing? Didn't you do research, look things up on the web, and read the ebooks that were available? Don't you wish there had been more information easily available? When your article appears in an ebook, you have been introduced to yet another qualified prospect. You are being recognized as an expert in the space.

 



 

So what is the life span of an article? It can be years and years. I know that my articles have been picked up long after I've written them and all of a sudden I've got a bunch of new visitors I wasn't expecting. The cumulative effect of having several articles out there makes your article life span
almost as long as yours... maybe longer!
About the Author

Leon Edward helps people start and grow an online business income and writes on marketing, promotion, residual income and provides FREE content for websites and ezines. Search ideas, reviews, case studies, articles, opportunities and an eBiz  Blog at his website http://www.HomeBusinessIT.com

*******************************************************************************


Hosting by Yahoo!