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Become an Expert to Sell More Online

Just think for a moment about the last time you bought a major item in
a store. Did you consider several options first? Did you visit a
variety of stores to check prices? Did you chat with a sales assistant
to get some questions clarified?

If you are like most people who buy a major item, you will have done
all three. But where, exactly, did you buy your big purchase? Was it
the cheapest store? Perhaps. Was it the biggest store? Perhaps. Was it
the store with the best reputation? Perhaps. What is almost certain -
because research shows us this is true - you are most likely to have
bought the item from the store where you liked the sales assistant the
most. Why do you buy from WalMart? You like the people there. Why do
you go to Maceys? You like the way you are treated there. Selling is a
people thing.

The truth is we buy from people we like. The same is true on the
Internet. Your web site will be judged on what kind of person you are
and whether or not you are likeable. If you are, you stand a chance of
increasing your sales.

So how do you get people to like you online, when you can't be with
them, face to face, unlike in a retail store?

The first step is to build reputation. You need to get known. If people
start perceiving you to be an "expert" in your field, they will start
to trust you and will begin to like you. So how do you get known?

You need to have your name spread widely around the Internet, so that
people get to know you and what you represent. This means writing
articles, including private label content, as well as contributing to
forums, chat rooms and so on. The more you contribute, the more people
will see you as the expert.

Once you are established and your name is associated with your
particular field, you will find it much easier to sell things on your
web site. That's because people will associate your "expertise" with
your web site and what you are selling. Suddenly they are buying from
someone they "know" rather than from an unknown sales guy.

In other words you will gain the same advantage as a physical store.
You will have created the opportunity to be liked. By getting a name
for yourself and becoming a visible "expert" you will become likeable
and will therefore be able to sell more online.

To Your Success,

Leon Edward


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