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Selling online

 

Just Sell Only And You’ll Suffer





The first reason you should be building a list is to build a relationship with your site's visitors and to have a list to sell to second.


If you are sending your opt-ins to your sales pages, have a link to your blog so they can see how you interact with your other prospects and customers.  (Just make sure the link is targeted to open in a new browser window.) Also include a link to your support desk Knowledge Base so they can see how you handle support questions and see other products you’re recommending in your Knowledge Base answers.

Once they trust you and see that you have their interests at heart and not just your bank account, and then you may not have to be selling as much because of the sales you make by recommendation. Basically, just think like a customer.  Don't you buy more from people you trust off line rather than just buying based on price.  Not all but most people do buy only from individuals or businesses they know and trust.  They always buy from the same auto repair shop, tire store, hardware store, computer store etc.

Both your blog and your support desk can help you in doing that market research based on a number of factors both of those interaction venues provide. For example, your visitor comes to your site looking for a way to develop a keyword list that will prove to be more effective when it comes to converting traffic to sales. What he sees is the same old promises that all keyword gurus have and the incessant ongoing testimonials. 

You can provide them with free information that is helpful but not necessarily complete. Then direct them to a knowledge base category on your support desk or an article in your blog that makes even more sense of your free helpful information and recommends one of your products that addresses the issue completely. In other words, you could show them how you go about doing keyword research and then sell them proof of how to get results.

Once you have done this a few times, and you know your customer is satisfied, you can then recommend in just a short email a new product they may have interest in without even needing the ole 3,000 word long sales letter/page. 

 

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