Business Education Is Mandatory
One of the most common mistakes
that are made by people who have an
internet marketing business is their lack of education. When you have a
business online you have to constantly learn new things.
It is very important for you to
educate yourself on a number of
different things such as, internet marketing, advertising methods, and
anything else that you find that will affect your business. A lot of
people make the mistake of learning one or two things and thinking that
they can build their business without having to know anything else.
When you have a business online you
have to keep up with what is
happening. Things change on the internet so fast, especially when it
comes to internet marketing and advertising. When you don’t take the
time to educate yourself you are setting yourself up to fail.
You have to be on top of what is
going on online every day. You will be
able to find out what is happening and changing from a number of
different sources such as forums and emails. You just need to realize
how important education is to the success of your business. Without
education you will never be the success that you want to be. Besides
educating yourself you need to remember that you don’t want to spend
any time on unproductive activities that can stop you from growing your
UNPRODUCTIVE ACTIVITIES THAT WILL
HINDER YOUR BUSINESS PROGRESS
There are so many things that you
have to do every day to get your
business making money. You will have enough to do on a daily basis
without hindering yourself by doing something that will not help your
business. Here are some of the things that you don’t want to spend a
lot of time on.
• Checking your
You want to set aside a certain
time each day to check your email. You
can check it in the morning, afternoon or at night. You can even check
it twice a day if you have to. When you do look at any emails that you
have you want to respond to whatever you need to then set aside
everything else until all of your work is done for the day. This way
you will not be distracting yourself from the work that needs to be
• Spending time
You want to spend time in forums to
learn and ask questions when you
get stuck on something. You just don’t want to spend hours in there
just to avoid doing your work.
• Looking on
different search engines
You may have times that you have to
use search engines to find
something that you need. You don’t want to spend time doing this until
your days work is done unless it is absolutely necessary. Surfing the
web all day will definitely hinder your progress.
These are all things that you will
have to do at some point throughout
You just want to make sure that you
don’t let these tasks come before
the necessary work that needs to be done. You want to be organized
about doing the most important things first and the least important
things last. Otherwise, you will end up not getting anything
accomplished to help you grow your business. By doing the above tasks
you can learn things that will help you with your business but you have
to have your priorities straight so you can get as much done in one day
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Internet Marketing Education
Education is the key to any
business success. You will definitely need
to spend some time each day for your education. There are many ways
that you can learn whatever you need to. You just want to make sure
that you don’t waste your money or your time trying to further your
education. You may have to buy a product such as an eBook or software
to help you learn what you need. You want to make sure that you are
selective about what you buy though.
There are so many things out there
that will promise you that you will
learn certain things so you end up buying it only to find out that it
is fluff filled and didn’t teach you a thing. So make sure you take the
time to find out as much as you can about any product you have to buy
before you spend your money on it. Here are some ways that you can
further your education to help you with your internet marketing
This is a great way to learn that
is usually free. Some forums you will
have to pay a membership fee for. However, most of the time you will be
able to join a forum without having to pay for it. You can go to any
search engine and type in internet marketing + forums. This will give
you a whole list of them that you can join. Forums are a great way for
you to learn. There are many people involved that will know the
information you need. You will need to search the forum to find out if
the question you have has already been asked. When it has not been then
you will just need to ask your question and wait for someone to answer
it. When you do get involved in forums you want to make sure that you
make a worthwhile contribution to any forum you are a member of. So
don’t just ask questions, get involved and answer other people’s
questions if you know the answer they are looking for. Forums can be a
great support system for any business owner. Some great forums for you
to get started with are:
(This is where a lot of successful
internet marketing business owners
(This forum is great for anyone
that is just starting their internet
marketing business or for advanced internet marketers)
This is a great way to learn what
you need to know. There are so many
article directories that you can find articles at. You can go to any
search engine and type in article directories or internet marketing +
article directories. These articles are all free for you to look at.
There will be a lot of different articles written by different people
so you may need to read more than one article in order to find the
answer that you are looking for. Articles are great because they are
written about something that is happening now as opposed to things that
have happened in the past. Some of the more popular articles
directories to help you get started are:
(This article directory is one of
the most popular ones online)
(This is another popular article
directory that a lot of people use)
• Newsletters or
You can find a newsletter or ezine
that has to do with internet
marketing. People who send these out will keep you informed about
different things that are happening or changing. They will also give
you free information that will help you learn something new that can
benefit your business. You don’t want to join more than four of them or
you will be so overwhelmed that you will not be able to read what is
sent to you.
You now have a ton of resources for
learning about Internet Marketing
& Business without spending a red cent!
& Target Your Online Business
Most people who start an internet
marketing business don’t realize how
much work it will actually take to be the success that you always hear
about online. The people who have already made their success didn’t get
there because they were lucky. They worked hard and advertised in a lot
of different ways to achieve their success. You need to learn how to
market your business online so that you can keep your business growing.
This is one of the biggest mistakes that people make every day with
their internet business.
When you don’t keep your
advertising going so that your business can
keep growing you will lose a lot of money. When you start making money
you can’t just assume that you will be able to make more. You have to
guarantee it. The only way to do this is to keep your business where
people can find it.
It won’t always be easy to do,
especially with internet marketing
businesses. There is a lot of competition in internet marketing. This
doesn’t mean that you can’t have a successful business. All it means is
that you will have to work harder and smarter to get where you want to
With internet marketing businesses
there are a lot of ways that you can
continually grow your business. One way is by advertising. The other
way is by targeting your market and building a mailing list, which
brings you to the next point.
TARGETING YOUR MARKET
This is not as easy as it sounds.
When you hear about someone who
targets the market they are in, it means that they know who their
customers are and what they are looking to buy. They know this because
they realize how important this is to make good money with their
When you want to target the
internet marketing customers you will have
to do some research. You don’t want to just try and guess what people
want. You need to know for sure. There are some different ways that you
can find out this information.
• Do a keyword
search. There are free keyword tools
such as, the Google keyword tool or good keywords tool, which you can
You want to make sure that you use
more than one tool because each one
will give you different keywords that people search for. When you know
exactly what type of internet marketing product that people are looking
for you can very easily provide it for them. You may want to invest
some money to get one of the paid keywords tools to help you with a
more advanced search. You don’t have to because the free ones will
suffice for what you are looking for. However, the paid ones will give
you many more details that will make it much easier for you to do your
• You will want
to go to internet marketing forums to
find out what people need help with or what type of product they are
looking for. People go to forums all the time to find the help or
products that they need for their own businesses or personal reasons.
One very popular forum to check out is:
By doing these two things you will
be able to learn what type of
internet marketing product people want or the help that people need.
This will then help you target a customer that you can provide for. You
don’t have to do this if you don’t want to but when you take the time
to find out who your customer is and what their wants or needs are you
will end up making your business so much more successful. Plus when you
research you will find a lot of people looking for different products.
You can then expand your business to provide it for them. This is a
great way to keep your business growing.
For Getting Started
In order to have a smooth running
internet marketing business you have
to have tools to help you. There are a lot of tools that people
everywhere will tell you, you have to have.
You don’t need every tool to get
started. You need to start with just
the most important ones and then add on to it later as you need them.
When you try and do everything at once you will end up getting yourself
in debt. Not to mention the confusion all of these tools will cause.
You have to know what each of the tools are for and how they work. This
is very important to the success of your internet marketing business.
Here are some tools that you have
to have when you are first getting
started with your business.
• Domain Name:
This will be the URL where people
will be able to find your website.
When you choose a domain name you will want to make sure that you
choose carefully. The name that you choose should have something to do
with the type of business you have. So for an internet marketing
business you want to choose something that will reflect this type of
• Web Host
This is where you will host your
website. You have to have a web host
account in order to have a place to put your website. There are all
different hosts that you can choose from. You need to do some research
to find out which one has everything you need. When you don’t know much
about web hosting you can go to internet marketing forums and ask what
other people are using. They will be more than happy to give you their
You need to have a newsletter that
you provide to your customers. This
will help you in a lot of ways. You will give them free valuable
information that they can use for whatever it is that they are doing.
You have to make sure that the information is something of value
because if it is not then you will end up losing customers. When you
have a newsletter you will be starting a list of names and email
addresses that you can market your business to more than once. This
will give you customers that are easily available to you for any
marketing you want to do. You will also be able to concentrate on
finding more customers to sign up to your list.
• Auto Responder:
In order to deliver your newsletter
you have to have this internet
marketing tool. This will make it so much easier on you. Without this
tool you would have to manually send out your newsletter to everyone
that signs up. With an auto responder you will be automating your
newsletter to get sent to people right after they sign up. When people
sign up for your newsletter and give their name and email, this
information will be sent directly to the auto responder. Then it will
add the name and email, and send out their first newsletter to them. By
automating this part of your business you will be freeing up your time
so you can concentrate on other tasks that you have to do in order for
your business to become successful.
This is very important to have
because this is how people will find out
about your business. On your website you will be able to put all of the
information that you want them to see. You will also have products that
they can buy from your website. Now if you don’t know how to build a
website for yourself then you can hire someone to do this for you.
Doing it this way can get expensive though. The other way to get your
website set up is to learn to do it yourself. You can either learn HTML
(Hyper Text Markup Language) or you can use an editor such as Front
page to help you do it. The choice is yours on how you get your website
set up. You just need to realize that this is the most important tool
that you will need.
These are the essential tools to
starting up online. Research
your options and pick one that best fits your needs.
When you start an internet
marketing business, one of the mistakes that
you will make is to let a lot of different things distract you from
building your business. This happens to everyone that has a business
online. The one thing that you have to do is to learn how to keep
yourself focused on what you are trying to achieve. The more focused
you are on your business, the faster you will make money with it, and
the success you want will be yours that much faster. There are a couple
of different things that you can do to help you stay focused on your
• You want to set
some goals. This is something that
a lot of people don’t do. Believe it or not but goals are extremely
helpful for helping you stay focused. You want to write down short term
goals for three months and six months. You also want to write down your
long term goals for one year and five years. Make sure that you are
realistic with your goals. You don’t want to have a three month goal of
make $100,000. That is not going to happen. So make sure that you put
down goals that you know you can achieve. Once you have your goals
wrote down you want to make sure that you put them in a place you can
see them every day. That way when you start getting side tracked you
can read them to help remind you of what you are working towards.
• Set up a dream
board or a goal board with pictures.
All you need for this is a poster board or a bulletin board. You then
will need some magazines or pictures of things that you want in your
future as your business starts making more money. This is much like the
goals that you set but different in a big way. When you can visualize
what you are working towards, such as the house you have always wanted
or your dream car, you won’t believe how much this can help you stay in
focus. Being able to see visual pictures of what you want will make all
the difference in the world. You want to put everything on this board
that you want. From your dream house, car, animals, money, or anything
else you want. Then you want to hang it in a place where you can see it
every single day.
• Make a list
every day of what you want to
accomplish, then don’t stop working until you get it all done for that
day. There may be some things that will take you a couple of days to
get done. That is okay as long as you put them on your list every day
until they are done. By having a list you will keep yourself focused on
what needs to be done to help you grow your business.
• Set aside a
certain time to work. You also need to
have a place where you can work with no interruptions. Let your friends
and family know what time you are going to be working. When you try and
work with disruptions you will not get as much done as you should. The
more time you can work the faster you will be able to grow your
All of these things will help to
keep you focused on what you are
trying to accomplish. You don’t have to do these things but you will
find that they make it so much easier for you to get things done and to
help you keep going towards your goals. When you are not able to keep
yourself focused you will never be able to reach the success that you
know you can achieve.
Wrong Reasons For Starting An Online Business
Why you start a business is very
important. Your reason for starting
this business will be your primary reason for making it a success.
There are more people every day who want to start their own business.
The problem most times is that they don’t know what to do to start or
what they want to do online for their internet business. The first
thing you need to do before you choose which business you want to do is
to figure out why you want to start it. Most people want to start a
business in order to earn more money, to be able to fire their boss, or
to stay at home and raise their kids. These are only a few of the
reasons why people want a business from home. Everyone has their own
reason but you have to know what this is before you start. One thing
that most people don’t realize is that when you don’t have a clearly
defined reason for starting a business, you are setting yourself up for
failure from the start. Otherwise, what is going to keep you motivated
to help you make your business a success?
WHAT TYPE OF BUSINESS SHOULD YOU
Most people feel lost when they get
online to find a business they can
do. There are so many types of businesses that you can choose from. You
will need to do some research to find out which business would be right
for you. There are some things that you need to consider before you
choose the business for you. How are you supposed to find the business
that you want?
DO SOMETHING YOU LOVE
This is very important when you are
choosing your business. Most people
don’t realize how much this can affect whether their business is a
success or not. You need to think about what it is that you like to do
such as a hobby, or you can even do something that you have always
wanted to do but never got around to. The more that you like what you
do the easier it will be for you to do the work that needs to be done
in order to start making money with your business.
Here are some business ideas that
you can start with to help you figure
out what it is that you want to do.
This is a very popular business
that a lot of people are starting.
There are so many ways that you can start your business with this type
of business. (This is the business that this book is going to
• Ebay Store
This one is also popular because
you can set up a store on eBay and
sell whatever products you want. You just have to figure out where you
are going to get the products to sell.
With this business you will be able
to start it almost immediately. You
will have to find an affiliate program to sign up with, than start
selling their product.
With this business you can either
find Jewelry to sell or you can make
your own and then sell it.
• Website Design
You would start a business where
you would build websites for clients.
You will need to have experience building websites in order to do this
• Gift Basket
There are so many different types
of gift baskets that you could decide
to sell them all or just a certain type. Again you will need to find
the products that you can sell for someone else or you can make your
own gift baskets.
• Article Writing
When you write articles or eBooks
you can start a business where you
write for other people. There are so many website owners out there that
need to the content or the eBook but they don’t have time to write it
themselves. So they are more than happy to outsource to you if you know
how to write.
You now have a few ideas for
starting your own business!
Right Business For You
When people get online to start a
business, some of them have a clear
idea about what they want to do. Others don’t have a clue. You have to
find the right business from the start. This is very important but most
people don’t realize it. So why is it so important to find the right
You will end up jumping from
business to business which means that you
are wasting time that could be spent making your business a success.
More than likely you will end up
getting yourself into debt. This
happens to more people than you think. When you jump around to
different businesses it is going to cost you something for each one.
Before you know it you will have no successful business and a mountain
of debt that you didn’t need.
The right business will mean that
you love what you do. This will also
mean that you will enjoy making your business a success. When you don’t
like what you do it will be the same thing as working a job. You will
end up hating it and you will eventually stop doing it.
You will end up discouraged or
frustrated. This happens all the time to
people who are trying to make money online. They then don’t have the
motivation they need to continue with the business so they stop. By
finding the right business to suit you, you will have an advantage over
others because you love what you do, which means that you will have to
motivation that it takes to succeed.
These are all very important
reasons why you have to take the time
needed to find the right business. Most people make the mistake when
they are going to start a business of not thinking about these things.
You don’t want to make the same mistake they do. You want to start a
business that you will love and can be successful in right from the
start. You will be so much happier when you know that you are doing the
business that suits you best.
RESEARCH THE BUSINESS YOU WANT TO
START AND HOW TO DO THAT
When you are looking for a business
you need to find out as much as you
can about it before you sign up for any business. This is very
important to do because when you don’t you will end up disappointed in
the business. You have to make sure that the business you choose has
everything you need to run a business and make it successful.
Here are some things that you need
to find out about any business
before you start.
• What do they
pay? When do they pay? How do they pay?
• Do they give
you the marketing materials needed to
get started? Will they allow you to come up with your own marketing
• Do they offer
you support or are you left on your
own to try and muddle your way through to success?
• What are other
people saying about the particular
business you want to start? Are you hearing good things about it or bad
• Is this
business something that you will enjoy
doing? Can you see yourself doing it for years?
• Does the
business offer the customer support for
their customers or is this something you will have to do?
These questions are very important
ones to find answers to. You have to
know what the business will provide you, their customers and what they
will give you help with. For anyone that is starting their own business
you already have enough to think about without having to try and find
your way to success without any help. The more help that you have the
better chance you have to making good money with your business.
When you have an internet marketing
business the worst thing that you
can do is to treat that business as a hobby. People who treat it as a
hobby will never be very successful. You have to take your internet
marketing business or any business for that matter very seriously. This
means that you have to work hard to make it successful. You can work
whenever you want to but you will have to work at it.
No one can make your business
successful except you. There are too many
people who start a business and then treat it like they would their
favorite hobby. They don’t understand why they are not getting the
results that they want.
A Business has to be treated very
seriously. When you have a brick and
mortar business you would definitely not treat it like a hobby because
you know how much it cost you to get it started. So why would you treat
your internet business any different? Even if it doesn’t cost you a lot
to get started you still have to think of it just like you would any
other type of business. This is one big mistake that a lot of people
make but don’t even realize it. So your best bet is to start out
treating it like a business and continuing in that fashion. That way
you will not be making the same mistake that a lot of people do.
TREATING YOUR BUSINESS LIKE A HOBBY
CAN BE DAMAGING
When you have a business online you
will automatically expect it to be
different than a brick and mortar business. This is true in a way but
it is still a business and not a hobby. You have to realize this up
front because there are things that can happen to your internet
business if you don’t take it seriously enough. Here are some very
common things that happen when people don’t take their business
advertising will fall short. This means that
as a hobby you will only do a small amount of advertising. When you
have a business you have to continually advertise using more than one
method. A business that will be successful will have to be seen by a
lot of people. This is very important but if you don’t take it
seriously enough then you will never do the advertising that you have
to in order to be successful.
• The money that
you want to make will never
materialize. In order for your business to make money you have to get
it in front of as many people as you can. When they can’t find your
business they won’t buy your product. This is just a fact of life. By
treating your business as a hobby you will never have enough people who
see your products. It takes hard work and continuous advertising to
sell your products. People who don’t work their business the right way
will never make the kind of money that they want.
• You will end up
quitting your business or getting
very discouraged that you give up. There are so many people who never
treat their business like it should be. They then don’t make enough
money and can’t figure out why. They will then get so discouraged that
they give up or they just quit altogether. This has happened so many
times with internet businesses. Having a business online is not going
to be easy but it will be very rewarding if you are willing to make it
happen. You have to do whatever it takes and don’t let anything or
anyone discourage you from your goals.
Remember that you need to stay
focused and serious about your business
and the tasks at hand.
Tools For Later In Your Business
This is kind of like a website only
not as hard to set up. You don’t
have to know HTML in order to set this up. There are a couple of
different blog sites that you can use. The most popular two are
blogger.com and wordpress.com. These are free to set up. There are many
others that you can use if you decide not to use those two. The reason
that you want a blog is that they can help you get free traffic to your
website and products you are selling. With a blog you will put content
or articles on there that will have keywords that have to do with
internet marketing. This will help you get a better rank in the search
engines. Search engines love blogs because they provide content for
their readers. You don’t have to use this tool if you don’t want to but
you really should if you want to start seeing results. We recommend
WordPress as our blog software of choice, you can see an example of an
Internet marketing blog at www.JeremyBurns.com/blog
• Link Directory:
You need to have a directory where
people can exchange links with you.
This means that you will put your link on their site and they will put
their link on your site. This will help you get better ranking with the
search engines. The more sites that you have linking to your site the
higher you will go within the search engines.
This is something that you will
have to have in order to make money
with your business. You will need to start with a small strategy when
you first start your internet marketing business. So this is something
that you need when you first start and that you can add more to later
when you are making more money. You need to have more than one way that
you can market your business. When people can’t find your business you
will never make your business a success. There are many free methods
and paid methods that you can use. You want to know what your
advertising budget is so that you know where you need to start. When
you start with the free methods such as, articles, blogs, social
bookmark sites, forums, traffic exchanges and link exchanges, among
many others, you will see results but it will take more time. Using the
paid methods such as, pay per click, solo ads, ezine ads, paid links on
a high PR site and many others, you will definitely see results much
faster. You do need to have some money to work with when you choose
these methods. Whatever way you choose to go is your choice you just
want to make sure that you have a strategy that allows you to advertise
more than one way. That way if you find a method that is not getting
you any results you can take it off your strategy list and try
These are some of the tools that
you will need to add to your business
as your business grows. There are others that you will find along the
way that you may need to add. That will depend on what type of business
you have, and what you are trying to achieve with your business. You
will know when you find these tools whether it would be worth your time
to use or whether it would be a waste of your time and money.
You don’t want to use any tool that
you don’t need because you will
already have enough to do with the tools that you do need. You will
also need to be concentrating on finding customers and getting your
website in front of as many people as you can. You will definitely only
want to use what you absolutely need when you need it, otherwise you
will find yourself confused and discouraged with your business. This is
not something that you will want happening because it will make it
harder for you to make your business a success.
To Work Your Internet Business
This is a huge mistake that so many
people start their business
believing. Just because your internet marketing business is online does
not mean that you won’t have to work to make it a success. With any
business you do whether online or not you have to be willing to work
hard to get where you want your business to be. You can’t just do a
little work and expect miracles because when you do that you will end
up sorely disappointed.
Even if you are only willing to do
a little work every day on your
business, you have to at least do something. The more effort you put
into your business the more money you will make, and the more
successful your business will be. You have to make as much effort on
your business as you can every single day. Otherwise, you will never
get anywhere with it.
You have to be constantly learning
about anything that affects your
business, and advertising with three to five different methods at a
time. You want to make sure that you don’t put all of your eggs in one
basket, so to speak. The more methods you are using the more
advertising success you will have. This is very important if you are
going to have any kind of success. You have to learn how to work hard
but also smart. This means that you need to do things that will help
your business grow, and don’t let yourself be sidetracked by anything
that will not help your business.
Too many people start their
internet marketing business believing that
they will be successful and get rich quick over night. This has
happened but it is very rare. This brings you to the next mistake that
a lot of people make with any business they do.
YOU WILL NOT GET RICH QUICK ONLINE
You have heard about people who get
online, start their business, and
then make a ton of money right away. This can happen if you are very
lucky but it is not likely to happen to you at all. Too many people
hear about the people that it does happen to and think WOW I can do
that. You might be one of the lucky ones that it will happen to but
most of you will never have it happen. So you need to be realistic
about doing a business online.
You can get rich online very
easily. However, you will have to work
hard, be persistent, have patience, and have the attitude that no one
and nothing is going to stop you from becoming successful. Most of the
people who have already achieved success from their internet business,
had to do the same thing to make it where they are today.
When you have an internet marketing
business you will be able to make
as much money as you want to but it will take you some time to do. For
some people it will take months and others it may take years. You need
to realize that no matter how long it takes you, you will have to work
for it. There is no other way for you to have a successful
When you start with a business that
promises to make you rich over
night or quickly, you might want to run the other way. They are usually
not being honest with you. Honesty is a big thing on the internet
because no one has any other way of knowing you or what your business
can do for them.
You have heard the saying, if it
sounds too good to be true then it
probably is. This goes double for any business online. So before you
start any business you have to realize that no matter what business you
do, especially internet marketing businesses, you will have to work
hard in order to be a success with it.